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Director of Marketing, MarComm, Carl H. Lindner College of Business
University of Cincinnati
Application
Details
Posted: 12-May-26
Location: Cincinnati, Ohio
Internal Number: 102478-en_US
Current UC employees must apply internally via SuccessFactors
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation?s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called ?the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.
UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC?s success.
Job Overview
The Marketing Communications team at the Carl H. Lindner College of Business implements best-in-class marketing strategies and tactics to position the college as a leading co-op business school that empowers business problem solving. We tell the Lindner College of Business story ? and it?s a great one. In collaboration with partners across Lindner and UC, our team develops college-branded material that can be used to recruit future students, engage alumni, donors and strategic partners, and inform relevant audiences about college happenings and the success stories of our students, faculty, staff and alumni.
The Director of Marketing position will oversee the full marketing and communications activity of all Lindner College of Business strategic initiatives, work closely with the Lindner leadership, and manage a dynamic, high performing team.
This position will have the option of a hybrid work schedule (3 days in the office/2 days work from home) for those with a residence within OH/IN/KY following 90 days of training. Residence must be in the tri-state area within reasonable distance to UC Main Campus to have ability to report to campus as required. Remote work arrangements are subject to change in accordance with university policies.
Essential Functions
Strategy
Oversee the development and implementation of marketing, strategy, activity, direction, and operations of the communication, advertising, lead-generation, and recruitment functions of the college.
Lead marketing and communications constituents to develop and implement a branding strategy that incorporates the overall vision, mission, goals and strategic plan of the college.
Develop and implement a comprehensive and multi-channel marketing structure with the goal of increasing student enrollments and revenue, while positively shaping Lindner?s brand identify, profile, and visibility within local, national, and international markets.
Act as a strategic advisor to college departments to ensure alignment with brand, marketing strategy, process, management of marketing tools/resources, and Lindner?s mission.
Strategize with college leaders to further develop and implement a marketing strategy for improving national reputation for Lindner programs and rankings.
Operations:
Oversee brand control in alignment with UC and Lindner brand standards.
Manage internal and external public relations, including local and national media.
Manage selected vendors by negotiating contracts, ensuring financial process/payment, and executing and receiving deliverables.
Manage department?s strategic initiatives budget and operating expenditures including multi-year projections.
Create and implement interdepartmental processes and procedures that increase productivity and improve outcomes, including metrics to measure impact and value.
Team Management:
Provide direct supervision to department team members (hiring, performance evaluations, disciplinary actions, mentoring, resource management, etc.).
Oversee day-to-day operations of team through managing production timelines, costs and staff assignments.
Supervise the content and design of print publications, websites, social media, environmental branding, etc. to maintain design standards and to ensure strategic objectives are met.
Provide creative direction to team members and college units as needed to support projects and events.
Perform related duties based on departmental need. This job description can be changed at any time.
Required Education
Bachelor?s Degree
Required Experience
Seven (7) years of relevant experience.
Additional Qualifications Considered
Preferred three (3) years of experience supervising teams, with a strong track record of leadership, mentorship, and strategic project management.
Evidence of developing and maintaining positive relationships and partnerships.
Experience working with or for higher learning institutions.
Physical Requirements/Work Environment
Office environment/no specific unusual physical or environmental demands.
Application Process Information
Please submit an online application and attach the following documents:
Resume
Cover letter
List of three (3) references. References will be checked for finalist.
Compensation and Benefits
UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include:
Comprehensive Tuition Remission
UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans
As a UC employee, you won?t contribute to Social Security (except Medicare). Instead, you?ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14?18% of your salary based on position.
Real Work-Life Balance
UC prioritizes work-life balance with a generous time-off policy, including:
Vacation and sick time
11 paid holidays and additional end-of-year paid time off (Winter Season Days)
6 weeks of paid parental leave for new parents
Additional Benefits Include:
Competitive salary based on experience
Comprehensive health coverage (medical, dental, vision, prescription)
Flexible spending accounts & wellness programs
Professional development & mentorship opportunities
To learn more about why UC is a great place to work, please visit our Careers Page.
UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click here for a list of acceptable documents.
Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider ?easy apply? applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at jobs@uc.edu.
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
HISTORY IN BRIEF - The University of Cincinnati is a public urban serving research institution that was founded in 1819 and today is one of the country’s largest universities offering more than 350 academic programs to more than 44,000 students. UC has many top ranked programs in areas such as Music and Arts, Medical and Human-Services, Criminal Justice and more. Located in an urban setting, UC is close to the heart of Cincinnati and allows easy access for students to enjoy all that the city offers. UC is also the alma mater of many notables such as President William Howard Taft; Albert Sabin, developer of the oral polio vaccine; Astronaut Neil Armstrong and Mary Weinberg, 2008 Olympic gold medalist. UC is classified as a Research University (Very High Research Activity) by the Carnegie Commission and is ranked as one of America’s top 35 public research universities by the National Science Foundation. UC jumped 17 spots in the U.S. News & World Report rankings in the past two years alone. In addition to being named a “green university” by Princeton Review, UC has been named one of the world’s most beautiful campuses by Forbes and Delta Sky magazines. Learn more at www.uc.edu.MISSIO...N STATEMENT - The University of Cincinnati serves the people of Ohio, the nation, and the world as a premier, public, urban research university dedicated to undergraduate, graduate, and professional education, experience-based learning, and research. We are committed to excellence and diversity in our students, faculty, staff, and all of our activities. We provide an inclusive environment where innovation and freedom of intellectual inquiry flourish. Through scholarship, service, partnerships, and leadership, we create opportunity, develop educated and engaged citizens, enhance the economy and enrich our University, city, state and global community.