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Overview

The Assistant Director, Communications and Marketing, will be responsible for setting the vision and strategy for communications, branding, and marketing for The Broad Center at Yale School of Management. The Assistant Director’s primary responsibility is for all communications and marketing efforts at The Broad Center and Yale School of Management, including drafting and overseeing publication of the monthly newsletter, social media posts, website content, brochures about our two signature leadership development programs and alumni initiatives, and liaising with the SOM communications team on all blog posts and media publications. The Assistant Director’s responsibility also includes support to the admissions, alumni and program teams, and other duties toward the ongoing success of The Broad Center at Yale SOM. This role requires the ability to think strategically, understand institutional priorities, and foster relationships with diverse stakeholders to enhance the long-term impact of The Broad Center’s programs. 

Essential Duties

• Provides thought leadership and vision work on communications strategy in partnership with the SOM Communications office.
• Serves as the main point of contact to the SOM Communications and IT teams, supporting the center’s brand identity, advising staff on brand standards and managing the creation of brand materials, including merchandise, presentations, reports, graphic designs and more.
• Leads outreach initiatives and partners with all program directors to strategize effective, inclusive outreach. Partners around the creation of content and campaigns to promote programs and opportunities across channels (including email, social media, web, and print) and to establish awareness of the center’s role in supporting a vibrant and influential alumni network, influencing key policy and research agendas, and being a key national thought partner in public education.
• Leads all storytelling campaigns with the larger Broad alumni network, meeting regularly with the Broad Alumni Advisory Council, The Broad Advisory Committee, and Broad affinity group leaders to set the vision for The Broad Center brand, storytelling campaigns, the annual Forum story, OpEds, and promotional stories about The Broad Center and its leadership.
• Manages all digital channels and projects, including with external vendors as needed. Leads on digital best practices and creates a vibrant digital ecosystem. 
• Works alongside program directors, the executive director, and the SOM Communications team to determine key stories and lead (or partner with SOM Communications or outside vendors toward) the creation of engaging, dynamic content for the public, including press releases, news articles, videos, blogs, photo essays, and more. Creates strategic communications content calendar maintains close relationship with SOM’s communications office.
• Strategizes with colleagues and stakeholders to develop, optimize, and analyze email campaigns, blog posts, digital communications, and social media posts.
• Manages list building, audience segmentation, and campaign targeting.
• Prioritizes projects and manage multiple internal stakeholders with competing deadlines.
• Optimizes channels and track the performance of campaigns, social media posts, newsletters, blog posts, etc. in terms of open rate, readership, and other metrics as outlined in the Strategic Plan.
• Maintains the communications & marketing calendar and develops production timelines for communications and marketing projects, including recruitment campaigns, application window and final deadlines, forum stories, alumni spotlights, newsletters, and advertising our many alumni initiatives.
• Performs other duties as assigned.

Preferred Education and Experience

• Bachelor’s Degree in a related field and five or more years of experience or an equivalent combination of education and experience.
• Significant relevant experience in both written and visual communications (including graphic design, photography and videography).
• Knowledge of current and emerging technologies relevant to marketing and communications, and in particular platforms and tools already in use at Yale SOM and The Broad Center.
• Experience in digital communications, including web and social media management, particularly in the K-12 education space.
• Experience in brand and organization identity development.
• Experience in storytelling, placing OpEds with education publications, and/or writing blog pieces.
• Facility with software platforms and tools to manage workflows, communications, and creative design.

 

Principal Responsibilities

1. Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned. Required Education and Experience Bachelor’s Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience.

Job Posting Date

05/05/2026

Job Category

Professional

Bargaining Unit

NON

Compensation Grade

Administration & Operations

Compensation Grade Profile

Supervisor; Senior Associate (23)

Salary Range

$65,000.00 - $101,000.00

Time Type

Full time

Duration Type

Staff

Work Model

Hybrid

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

Health Requirements

Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy.

Posting Disclaimer

Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions.

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the position. Employees will be assigned specific job-related duties through  their hiring department.

The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale's Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus.

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