The Junior Content Strategist will support awareness and positive perception of the mission of the Marshall School of Business via the creation of marketing and strategic communications materials. As part of the Office of Marketing & Communication, the Junior Content Strategist will focus on planning, executing, and evaluating content across channels that engages the Schoolâs audiences.
The ideal candidate should be passionate about visual, audio, and written storytelling and have thorough attention to detail. Professional experience in developing, planning, executing, and optimizing content is essential. Experience with production planning and project management is preferred.
Working with guidance from the director of public relations and reporting to the director of digital strategy, the Junior Content Strategist will assist with a range of content creation tasks â both generating content (such as writing articles, drafting emails, creating social posts) and also managing content development (production planning, project management). An interest in analyzing data and basic web development is preferred, as this position also supports Marshall website content. Â
Responsibilities and Duties
The Junior Content Strategist will enhance the strategy for Marshall related to content intended for current and prospective students, alumni, faculty, staff, and other Marshall-interested audiences Â
Ideate and execute content creation opportunities, to help extend Marshallâs voice in the business school and higher education markets and create engagement across platforms Â
Ensure all copy and creative is on-brand and representative of the school and continue to refine the concept development and content creation processes Â
Lead the development of forward-thinking paid, earned, owned, and social content, including, but not limited to: Online articles, news releases, ad copy, and captions for social media posts Â
Plan the production of high-quality video, audio, and other digital content, as well as manage the storage and availability of produced content
Develop and distribute measurement reports on a monthly, quarterly and annual basis, including identification of ongoing goals with key performance indicators Â
Maintain an acute awareness of audience sentiment/response, and responsibly engage with Marshall audiences Â
Monitor/assess digital content from peer institutions and identify emerging trends Â
Track performance and optimize future content based on learnings Â
Help maintain the Marshall content channels such as digital screens and the website via routine updates and assist the Associate Director of Digital Strategy in setting the future direction of the site Â
Build and maintain close working relationships with key department leads, faculty members, student organizations, and other stakeholders across the school Â
Perform other related duties as assigned or requested. Â
Basic design and editing skills including Photoshop and InDesign Â
Familiarity with common website content-management systems Â
Familiarity with HTML and CSS coding Â
Some experience and a willingness to learn the evolving best-practices of strategic communications, stakeholder engagement, and issues management Â
Previous experience in production and project management to produce brand assets, ranging from video and audio recording to day-to-day content creation Â
Strong eye for design and photography engaging copy Â
Strong writing and proofreading, editing, and communication skills Â
Ability to balance multiple projects and deadlines Â
Proficiency in Microsoft Office suite Â
Collaborative attitude, proven ability to establish partnerships with peers
Required Documents and Additional Information
Resume and cover letter required (may be uploaded as one file). Please do not submit your application without these documents.
Â·ob openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled any time after the minimum posting period has ended, so please apply on the same business day if interested.
USC is requiring all students, faculty and staff to submit proof of vaccination for COVID-19 in order to access campus facilities for the fall semester. Your safety is our top priority.
USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.
The University of Southern California is an Equal Opportunity Employer that Values Diversity.
* University employer contributions may be subject to change due to financial impact of COVID-19
Why join the USC Marshall School of Business?
The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the countryâs top schools for accounting, finance, marketing, consulting, entrepreneurship and international business studies.
USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including bio-technology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace. Â
Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum educationMinimum Experience: 2 yearsMinimum Field of Expertise: Public relations, journalism, advertising or related field.
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations. As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.