The Director of Media Relations will be responsible for leading the planning and execution of a strategic media and public relations strategy aligned with the brand objectives and strategic vision of the university as determined by the Associate Vice Chancellor of University Relations. The Director of Media Relations will manage both internal and external resources to ensure that all day-to-day programs are executed with excellence. The director will cultivate and sustain relationships with national, regional, local and specialty media. This individual will proactively identify and pursue news stories that demonstrate N.C. A&T State University's strategic vision and leadership attributes in the higher education industry, as well as other topics that advance its relationships with key stakeholders. Working in partnership with university leadership and the Associate Vice Chancellor for University Relations, the director will regularly strategize, develop and execute proactive and reactive media engagement activities with top-tier specialty media in addition to important national, state, regional and local outlets.
The director will explore public relations opportunities by leveraging social media channels and converting university goals and strategy into actionable and effective media and public relations. The director will be an effective storyteller, producing stories for the web and electronic newsletters in addition to executive-level communications such as presentations, speeches, op-eds, letters and blog posts as required.
Primary Function of Organizational Unit:
The Office of University Relations is administered under the Office of the Chancellor of North Carolina A&T State University. University Relations is the central communications office for North Carolina Agricultural and Technical State University that is responsible for marketing, branding, crisis communications, media relations and other major elements of identification and communications for the university. The office works with colleges/schools and units across the university to promote news, information and events that align with the institution's strategic priorities and brand positioning. North Carolina Agricultural and Technical State University is one of America's highly respected universities, focused on interdisciplinary research, creative scholarship, exemplary undergraduate and graduate instruction, and community service and engagement. North Carolina A&T State University is one of seventeen institutions of The University of North Carolina System and is a Land-Grant and
North Carolina Agricultural and Technical State University is one of the nation’s most highly respected doctoral research, land-grant institutions. With an enrollment of almost 11,000 students, we are committed to fulfilling our mission through exemplary undergraduate and graduate instruction, scholarly and creative research, and effective public service. As a member of the A&T family you will be an integral part of its history and future – joining more than 1,800 current faculty and staff. You will be expected to be a leader and mentor. You will influence the minds that will affect our world. As a change agent, you will use your intellect and influence to make a positive impact on the greater A&T community. A&T will be more than your job, it will become your passion—and that commitment to yourself and others will last a lifetime. Because that’s what Aggies Do!