At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
At UC Berkeley, we believe that learning is a fundamental part of working, and our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. To find out more about how you can grow your career at UC Berkeley, visit grow.berkeley.edu.
UC Berkeley's Office of Communications and Public Affairs leads communications for the most elite public higher education institution in the world, conveying the quality, diversity, vitality, preeminence and dedication to service of UC Berkeley. We tell the Berkeley story to inspire audiences and elevate the image of the university.
Our mission is to promote the University's excellence in teaching, research and public service. We provide leadership and services in five integrated functions: News and media relations, executive communications, critical communications, marketing and social media.
The video director will work independently to develop compelling videos that further the mission of the Office of Communications and Public Affairs and the preeminence of UC Berkeley. The video director will comfortably navigate all aspects of video work: project management, pre-production, post-production, shooting, location scouting and editing. The video director will also have a rich understanding of different target audiences, including social media, digital media and internal stakeholders.
This hybrid position is responsible for ensuring the production of high-quality videos that advance the mission of the Office of Communications and Public Affairs, which tells the Berkeley story to inspire and advance the reputation of the university. The video director is an experienced video professional capable of planning, shooting and editing videos independently or in conjunction with the expert communicators in the office.
Projects may include introducing and explaining a world-changing research breakthrough to audiences in the media and on social media, documenting the day when a faculty member finds out they won a Nobel Prize or creating short documentaries about compelling students, staff or faculty. The video director will also develop stand-alone video campaigns or series that further the communications goals of the office.
The video director must be comfortable working collaboratively with writers, copy editors, graphic designers, strategic communicators and social media professionals under, at times, ambiguous circumstances. In that ambiguity, they must identify how video is a tool to further the team's goals and then execute on that vision, keenly shaping the final product for its intended audience. The director must also have a strong ability to navigate and communicate complex issues related to race, ethnicity, gender, ability and other intersectional topics.
The video director must demonstrate a full understanding of industry standards and the accessibility best practices, as well a fluency with using metrics and analytics to measure success and map out a content strategy.
This position will also potentially manage a team of student workers and reports to both the executive director of news and media relations and the executive director of marketing and communications.
Application Review Date
The First Review Date for this job is: November 3, 2023
Conceptualizing, planning, shooting and editing videos that effectively illustrate the primary theme and priorities of the Office of Communications and Public Affairs. This includes:
Supports major Public Affairs events like press conferences or ceremonies with livestreamed video.
Participates in regular planning meetings for news and communications campaigns, as well as meetings to analyze metrics and analytics.
Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and, as directed, acts to ensure compliance.
Thorough understanding of video equipment including cameras, lighting and sound.
Ability to create video content that is clear, informative, accurate, compelling, functional, and consistent with the campus messages as directed by management.
Thorough technical skills in computer applications for video content editing and production.
Thorough understanding of institutional processes, procedures and applicable rules and regulations for video communications.
Strong interpersonal communication skills, including political acumen and skill in trouble-shooting and applying proactive and positive solutions.
Ability to navigate and communicate complex issues related to race, ethnicity, gender, ability and other intersectional topics.
Thorough skills to develop and implement original ideas and correctly identify and effectively avoid or resolve problems.
Ability to work effectively in a fast-paced editorial setting, under tight deadlines and with competing priorities.
Ability to use metrics and analytics to inform content strategy.
Solid interviewing and research skills.
Knowledge of and ability to implement accessibility requirements.
Bachelor's degree in related area and / or equivalent experience / training.
Experience with still photography.
Salary & Benefits
For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.
Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
The budgeted salary or hourly range that the University reasonably expects to pay for this position is $100,000.00 - $109,000.00.
This is a 100%, full-time (40 hours per week), career position that is eligible for full UC benefits.
This position is exempt and paid monthly.
This is a hybrid position, eligible for up to 50% remote capability.
How to Apply
To apply, please submit a portfolio of your work, your resume and a cover letter.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant, please see the U.S. Equal Employment Opportunity Commission poster.
This job is part of the Employee Referral Program. If a UC Berkeley employee is referring you, please ensure you select the Referral Source of 'UCB Employee'. Then enter the employee's Name and Berkeley email address in the Specific Referral Source field. Please enter only one name and email.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.