The Assistant Director of Communications is a full-time, 12-month position reporting to the Director of Communications. This role seeks an innovative, forward-thinking communicator passionate about using storytelling across multiple platforms to elevate and amplify the Potomac story. The Assistant Director will blend strategic thinking with day-to-day execution to strengthen engagement through meaningful, inspiring storytelling for internal and external audiences, including current and prospective families, alumni, donors, and the broader community.  The position will sit on the Communications team and work collaboratively across all departments and divisions. 

Duties and Responsibilities:

• Maintain a visible and engaged presence across campus to identify meaningful stories and determine the most effective ways to share them
• Create, edit, and manage content for newsletters, emails, websites, and other communications materials
• Serve as the managing editor of Potomac’s weekly digital newsletter, writing and curating content from across the school
• Manage the school’s official social media channels by developing compelling, interactive storytelling that deepens engagement with the Potomac community 
• Capture, edit, and produce creative video and photo content from concept to publication, bringing Potomac stories to life
• Serve as a contributing writer to Potomac’s alumni magazine
• Strengthen and manage media engagement to increase visibility and support proactive storytelling about Potomac
• Keep track of emerging trends and best practices in storytelling, digital media, and content strategy to enhance engagement and impact
• Perform other duties as assigned

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a similar field
• At least five (5) years’ related professional experience with independent schools, college/university, communications agency, or non-profit organizations preferred
• Excellent writing, editing, and proofreading skills
• Effective listening and oral communication skills
• Exceptional attention to detail
• Experience managing social media platforms and an understanding of social media metrics
• Photography and videography skills required; basic graphic design skills preferred
• Technological literacy; familiarity with the following tools is highly preferred: Finalsite CMS, Final Cut or iMovie, Canva, Adobe Creative Suite, Google Suite (Gmail, Calendar, Drive, etc.)
• Experience with digital cameras, as well as microphones, lighting, and other audio/visual equipment preferred
• Team orientation and ability to work effectively under deadlines, juggle multiple assignments, and maintain a flexible work schedule, including evenings and weekends as required

In striving to fulfill its mission, The Potomac School seeks candidates of diverse backgrounds who embody our core values of courage, integrity, humility, perseverance, and respect.

About The Potomac School

The Potomac School is an independent K-12 day school located in McLean, Va. While we are a K-12 school, we are more accurately described as a K through lifetime experience. We nurture the development of our students as unique individuals and as contributing members of a vibrant learning community. Our school comprises four distinct yet interconnected divisions, joined through a shared mission, integrated curriculum, and deeply rooted communal ties. We enjoy the beauty and natural resources of our 90-acre campus, our athletic fields, woods, streams, and ponds providing a rare and wonderful setting for each student's educational journey. Mission: At The Potomac School, we believe that intellectual development, love of learning, and strength of character are complementary, and equally essential, educational goals. With a firm commitment to our core values and a rigorous academic program, we prepare students to lead lives of purpose, achievement, and generosity of spirit.

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