Job Description:

• Demonstrate how all the university communication tactics impact enrollment, retention, and fundraising objectives.
• Benchmark and increase KPIs across all primary audiences.

• Create intimate partnerships with key stakeholders across departments such as enrollment management, advancement, student affairs, academics, and more to ensure there is alignment and trust in the development of comprehensive communication plans.
• Develop a university wide communication schedule that enables collaboration and intentional planning.
• Develop a central and dynamic list management process to proactively maintain the right list of contacts for each audience.
• Actively manage communication technology platforms to create single, multi-step, or triggered campaigns that enable personalization to each key persona, stage, season, and interaction pattern.
• Leverage modern technology to brainstorm communication needs, edit, and prepare copy to support tactical and strategic plans.
• Partner with subject matter experts to create and sustainably manage the following communication needs:
  • The end-to-end communication flow for undergraduate and graduate admissions, including parents when appropriate.
  • A partner communication plan that facilitates engagement for enrollment objectives.
  • Fundraising campaigns that include engaging points of communication and recommended personal outreach tactics.
  • Ongoing donor stewardship that keeps those that generously give engaged with key updates.
  • Ongoing alumni stewardship that begins immediately upon graduation and focuses on continuing to stay connected for clear benefits.
• Inspire increased awareness, registrations, and engagement for key events across all stakeholders.
• Partner with key stakeholders across campus on how to create centralized communications for current students to be aware key responsibilities and campus opportunities.
• Partner with key stakeholders on a centralized communication plan to parents to keep them engaged throughout the recruitment cycle and throughout their time at AU.
• Establish documentation for ways of working, best practices, and be capable of training to extend the reach of the department.
• Actively monitor trends, KPIs, and make proactive adjustments to campaigns.

Required Qualifications:

• Bachelor's degree in marketing, communications, digital marketing, or related area of study.
• Two (2) to three (3) years of experience with communications, email, social media, content creation, or other related areas of practice.
• Ability to work in-person at the Ashland University Main Campus in Ashland, OH.

Applicant Portal URL: 8042

About Ashland University

Ashland University, ranked in the top tier of colleges and universities in U.S. News and World Report’s National Universities category for 2017, is a mid-sized, private university conveniently located a short distance from Akron, Cleveland and Columbus, Ohio. Ashland University places great emphasis on the importance of each individual. The phrase “Accent on the Individual” has been our motto for many years and, hopefully, characterizes well the nature and content of the campus environment. It means that our concern for the student extends beyond ensuring a quality education in the classroom and laboratory to include a commitment to provide a stimulating and supportive environment in every respect.Translating the ideas of our Mission Statement into the realities of everyday life is the responsibility of each Ashland University employee. These ideas must be evidenced daily in the classroom, residence halls, each teaching site, on the playing fields and in our interaction with others. It should be the goal of each Ashland University employee to ensure that our Mission Statement is not merely words on paper but a true reflection of who and what we actually are and intend to be in the future.

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