We are seeking a Communications Associate who will be responsible for the development and implementation of a comprehensive tactical communications plan for a designated area of responsibility. Provides consultation and recommendations related to the development of communication media for major publications and/or significant initiatives and programs. Responsible for the writing and production of a wide variety of communication vehicles, including marketing and promotional materials and publications.

Specific Duties & Responsibilities

• Generate and recommend original and creative approaches to communicate, market, and/or promote specific subject matter.
• Serve as a subject matter expert for multiple communications vehicles.
• Write and edit multiple and varied publications, reports, web pages, grants, executive remarks, and news releases.
• Conduct interviews, research, and information gathering.
• Manage production of materials, including selection and layout of artwork, graphics, pictures, and illustrations.
• May coordinate, direct, and review the work of communications staff, e.g., freelance writers, photographers, and production staff.
• May negotiate with vendors.
• Provide editorial oversight and review of communications vehicles for the designated area.
• Lead the day-to-day creation and management of marketing plans, media, web, and public relations strategies by working with the broader Marketing & Communications department.
• Serve as the primary contact with vendor agencies.
• Lead the development and execution of marketing strategies and plans including external media planning and buying efforts across digital and traditional media, marketing events, and partnership marketing opportunities.
• Lead engagement and relationship management strategies by leveraging direct marketing tools to drive results, e.g., email/Salesforce, and other CRM tools.
• In partnership with stakeholders utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, promotions, and social media, etc. to build brand/program awareness, generate leads, and maximize engagement with participants
• Measure and analyze campaigns and/or project data and make adjustments to maximize ROI.
• Develop creative briefs to ensure marketing materials and program messaging are accurate and created in a timely manner.
• Drive implementation of best practices through all paid and unpaid channels.
• Organize marketing promotional events and ensure prompt delivery of materials and merchandise.
• Ensure brand consistency across all channels, e.g. websites, email, social media, events, flyers, etc.
• Lead website strategy and related needs including management of associated vendor(s) as applicable.
• Apply an understanding of relevant landscapes to monitor, report, and provide insights and recommendations.
• Analyze plans and performance using KPIs and ROI analysis and apply learning for next steps.
• Manage and monitor area budgeting and forecasting.
• Collaborate with peers to share learnings and help cross-promote programs as applicable.
• May oversee the work of support staff in the unit or others with related responsibilities.
• Other duties as assigned.

• Bachelor's Degree in a related field.

• Four years of related experience.

• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/ graduation equivalent, to the extent permitted by the JHU equivalency formula.

Technical Skills & Expected Level of Proficiency

• Campaign Management - Intermediate
• Communications Planning - Intermediate
• Content Marketing - Intermediate
• Digital Communications - Developing
• Editing - Intermediate
• Editorial Research - Intermediate
• Event Planning - Intermediate
• Media Monitoring and Analysis - Intermediate
• Project Coordination - Intermediate
• Vendor Relationship Management - Intermediate
• Writing - Intermediate

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.

Classified Title: Communications Associate 
Job Posting Title (Working Title): Communications Specialist (Materials Science & Engineering)   
Role/Level/Range: ATP/04/PD  
Starting Salary Range: $62,900 - $110,100 Annually (Commensurate w/exp.) 
Employee group: Full Time 
Schedule: M-F, 37.5 hrs wkly 
FLSA Status: Exempt 
Location: Hybrid/Homewood Campus  
Department name: MSE Administrative   
Personnel area: Whiting School of Engineering 

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About Johns Hopkins University

The Johns Hopkins University (JHU) was founded in 1876 as the nation's first research university, dedicated to bringing the benefits of discovery to the world. JHU is the largest private employer in Baltimore and Maryland, making a large economic impact in the city and state. We enroll more than 30,000 full- and part-time students across ten academic divisions, offering in-person and remote learning in over 400 programs. Not only are we located in Baltimore, but we also have a presence in Washington, D.C.

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