Cross Keys Village – The Brethren Home Community (CKV) is seeking a motivated and strategic sales leader who is committed to advancing our mission, vision, and values as a key member of our team. As the Director of Sales at CKV, you’ll be part of a collaborative working environment with the opportunity to make a meaningful impact in the lives of those we serve.


This opening is for a full-time salaried position. 


Who We Are:

As the largest nonprofit, single-site retirement community in Pennsylvania, Cross Keys Village is dedicated to enriching the lives of older adults. It is our vision to be a leading innovator offering older adults a life infused with quality and purpose. We accomplish these goals – and more through our compassionate team of individuals who strive every day to provide the best care and services our community needs.

Job Description:

As the Director of Sales your scope of responsibilities will include but are not limited to:
 

Sales Strategy & Performance

• Develop and manage the annual sales and occupancy plan to meet growth and financial goals.
• Analyze market trends, demographics, and competitive data to inform strategy.
• Lead presales and engagement efforts for expansions and new product launches.
• Maintain a data?driven approach using CRM analytics to monitor pipeline, conversion rates, and performance metrics.
• Track and report key performance indicators for executive leadership and the Board.
• Conduct annual competitor analyses, including pricing, amenities, contract options, and marketing materials.
• Manage the annual sales budget, including staffing, events, and marketing collaboration costs.

Team Leadership

• Supervise, coach, and motivate the retirement counselor team to achieve occupancy goals.
• Serve as a part?time selling director to support team efforts.
• Foster a culture of accountability, continuous learning, and mission alignment.
• Conduct regular one?on?one meetings, trainings, role?playing sessions, and pipeline reviews.
• Partner with Human Resources on recruiting, onboarding, and developing high?performing sales professionals.

Prospect Experience & Sales Operations

• Oversee all stages of the prospect journey—from inquiry to move?in.
• Ensure consistent, accurate use of CRM for lead tracking and reporting.
• Monitor and refine sales processes to improve efficiency and conversion.
• Model a consultative, relationship?based sales approach grounded in trust and education.
• Collaborate with internal departments to ensure seamless move?ins and transitions.

Marketing & Communications Collaboration

• Partner with the Director of Strategic Communications and Brand Management to align messaging, campaigns, and outreach.
• Support marketing efforts, events, and lead?generation activities.
• Assist with content development for the website, blog, social media, and internal communications related to residential living.
• Organize and oversee sales?focused events, ensuring effective follow?up and prospect engagement.

Product & Design Oversight

• Review annual renovation scopes for residential styles to align with market expectations.
• Maintain and update design room finish selections to ensure they remain current and on trend.

Community Engagement

• Represent CKV at community events, presentations, and networking opportunities to increase awareness and referrals.

Required Qualifications:
 

• Bachelor’s degree in Marketing, Health Management, Business Administration, or a related field.
• Strong technical, analytical, communication, and long-range planning skills.
• Understanding of senior living, healthcare, and/or nonprofit management.
• Proficiency with CRM systems, data-driven sales management, and mass-email platforms.

About Cross Keys Village-The Brethren Home Community

Cross Keys Village is the largest single-site nonprofit senior living community in PA (5th largest retirement community in the United States). We have been enriching the lives of older adults since 1908 through a blend of compassionate care and innovative services. Most of our campus acreage is devoted to residential housing for more than 800 villagers who live in cottages, Bridgewater homes, and apartments of various sizes. In 2006 we changed our name to Cross Keys Village – The Brethren Home Community. 2017 saw the opening of Brookside, a brand-new memory care residence specialized in caring for individuals with cognitive impairment, and 2020 saw us welcoming new villagers in our Hearthside residences. 2025 will see new Bridgewater homes, as well as a new Day Services and Memory Support Resource Center in a brand-new structure, the Lifespring building. With each new step we take we strive to remain true to our roots and to our mission. As mentioned above, Cross Keys Village is one of the largest stand-alone non-profit communities in the country, and the largest in Pennsylvania. We have become a premier provider of Memory Support services and education, and we were at the vangu...ard of the York/Adams Dementia Friendly America project. Our financial stability is reflected year after year in healthy balance sheets and favorable bond ratings. Our people are perhaps what makes us different most of all: We don’t always dress for dinner… but we volunteer to assist and serve each other in larger number than in any other community. This small but significant difference tells you a lot about us.

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Connections working at Cross Keys Village-The Brethren Home Community