This position develops and disseminates information concerning the University of Tennessee Athletics programs and communicates information to local and national media and other groups such as alumni, letterwinners, faculty, students and fans. This position also serves as the lead for social media & creative strategy for multiple sports, focused primarily on the generation and publishing of digital content for both external audiences, current student-athletes and prospective student-athletes.

• Serve as the primary strategic communications contact for multiple Tennessee athletic programs (to be determined based on candidate’s experience, personality and fit), serving as liaison between the athletics department and media, general public, and university community. 
• Responsible for developing and executing a publicity strategy for assigned sport(s). Must collaborate closely with local, regional and national media outlets - as well as Tennessee’s VFL Films and 151 Creative staffs - to pitch and execute story ideas promoting teams and individual student-athletes and staff members. 
• Responsible for the scheduling of media availabilities and press conferences for assigned sports.
• Work with other athletics department creative units (VFL Films, 151 Creative) to ideate, executive and publish cutting-edge content that enhances respective sports' unique brand through bold storytelling and visual elements. 
• Work closely with members of the respective coaching staffs to develop external and recruiting messaging, advance digital recruiting strategies, generate recruiting content and when assigned, involved in recruiting visits. 
• Serve as liaison between sport programs and creative staffs to ensure cohesiveness and timeliness in content production. 
• Initiate and attend creative meetings to distribute and pitch content plans to creative units – VFL Films, 151 Creative, Fan Experience. 
• Develop & manage content calendar and serve as publisher for select social media accounts.
• Manage strategic communications logistics associated with their teams' respective athletic events. For competition events away from home, travel with the team and execute responsibilities at the competition site. 
• Must be willing to work/travel on nights and weekends and should be available to work home football games when the fall sports schedule allows.
• Other duties as assigned, such as assisting colleagues at other sports' competition events when their availability allows (while not currently planned, sport-specific responsibilities may change from year to year).

Work Location 

• Knoxville, TN
• Onsite

Compensation and Benefits 

• UT market range: 09
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions 

To express interest, please submit an application with the noted below attachments.

• Resume
• Cover Letter
• List of 3 Professional References

About Tennessee Athletics 

Tennessee Athletics Mission, Vision & Core Values

Mission: To lead the way forward in all aspects of college sports

Vision: Deliver an unparalleled student-athlete experience fueled by the relentless pursuit of comprehensive excellence; be bold and innovative in our approach to recruiting and developing well-rounded graduates, championship-driven competitors and world-changing leaders.

Core Values: Vols lead through…
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