Position Summary

The Social Media Specialist supports the strategy, content creation and daily management of Phoenix Children’s social media presence across multiple platforms. This position plays a key role in bringing the health system’s brand, mission and values to life online through engaging, informative and consistent social media storytelling. The specialist assists with developing, posting, monitoring and reporting on content that builds community engagement and strengthens Phoenix Children’s reputation as a leader in pediatric healthcare.
This role requires creativity, attention to detail, strong writing and visual communication skills, and the ability to collaborate across departments to highlight stories that inspire and inform. The Social Media Specialist works closely with the Social Media Manager and other members of the Creative Strategy and Communications teams to ensure all social media efforts align with organizational goals and brand standards.

Education

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or related field. (Required)

Experience

• Two (2) or more years of professional experience in social media, digital marketing or related field. (Required)
• Experience with social media management tools (e.g., SproutSocial, Hootsuite). (Required)
• Basic photography, videography and editing experience. (Required)
• Graphic design experience for social platforms (e.g., Canva, Adobe Express). (Required)
• Experience in healthcare or nonprofit environments. (Preferred)

Special Skills

• Excellent understanding of Facebook, Instagram, X (Twitter), LinkedIn, YouTube and emerging platforms. (Required)
• Strong writing, editing and storytelling skills for social media audiences. (Required)
• Understanding of social media KPIs, SEO basics and Google Analytics metrics. (Required)
• Highly organized with attention to detail and the ability to manage multiple projects. (Required)
• Collaborative mindset and ability to work effectively across teams. (Required)

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About Phoenix Children's

For more information about the hospital, visit: http://www.phoenixchildrens.org.

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