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As a key member of Phoenix Children’s Marketing team, the Branding and Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s physicians and other providers, medical specialties, facilities and other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. This professional develops and executes strategic marketing plans to increase revenue and profitability of Phoenix Children’s.
This professional also serves as the point person for all system branding initiatives, including the branding agency relationship. Reporting to the Director of Consumer Strategies, this professional also serves as the marketing point-person for Phoenix Children’s professional sports partnerships, as well as high school and sports league programs.
Education
Bachelor’s degree in Marketing, Business or closely related field; equivalent combination of education and experience may substitute. (Required)
Experience
Three (3) or more years of previous experience in a marketing, advertising, communications or public relations capacity. (Required)
Experience in digital marketing. (Required)
Special Skills
Strong project management, multitasking and decision-making skills. (Required)
Problem-solver and ability to thrive in a fast-paced environment. (Required)
Excellent written and verbal communication skills. (Required)
Demonstrable commitment to the highest standard of ethical and professional conduct. (Required)