Scope of Position

The Marketing and Strategic Communications Department is responsible for the overall image management and all internal and external communications and marketing activities for The Ohio State University Wexner Medical Center and associated departments, clinics and research facilities. The Executive Communications Specialist is responsible for the planning, direction and production of speeches, presentations and video, as well as content for media and periodicals, numerous web sites and digital communication channels, advertising, and printed materials, on behalf of the Office of the Chief Executive Officer (CEO) of The Ohio State University Comprehensive Cancer Center Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC James). Through these media, content staff must effectively convey the vision, expertise, culture, services, successes and progress of the OSUCCC James.

Position Summary

The Executive Communications Specialist plans, coordinates, writes and produces national reputation and thought leadership content, including significant and complex projects such as book chapters, editorials and high-level speeches/presentations, and develops executive communications (both internal and external, such as correspondence, event briefings, backgrounders and talking points), print materials, PowerPoint presentations, and content for digital, interactive, social and other emerging communication technologies to advance the vision of the CEOs office and the OSUCCC James brand and reputation. The Executive Communications Specialist interacts regularly with appropriate OSUCCC James and Medical Center leaders and will support the Director of Executive Communications with editing, writing and proofreading to facilitate special projects and promote OSUCCC James initiatives and manage and send enterprise-wide emails on behalf of the Office of the CEO. This role requires excellent reporting, writing, and editing skills, as the Executive Communications Specialist will often be required to produce high-quality content on a quick deadline. This position is responsible for not only planning and creating high-quality content but also distributing it through various communication channels traditional, interactive, social and emerging technologies and optimizing its findability and shareability by web-based search engines and across digital channels. In addition, this position may be assigned to lead various ad hoc committees and work teams involving other OSUCCC James and Medical Center faculty and staff, department team members, graphic designers, photographers, videographers, web developers and user-experience designers both in-house and freelance.

Duties and Responsibilities

Senior-Level Content Planning and Production

In collaboration with the Director of Executive Communications for the OSUCCC James, works with senior-level colleagues, subject matter experts and stakeholders throughout the organization to advise, brainstorm, plan and develop content for the Office of the CEO and the OSUCCC James national reputation and thought leadership, including significant and complex projects such as book chapters, editorials and high-level speeches/presentations, as well as senior executive communications (both internal and external, such as correspondence, event briefings, backgrounders and talking points), mass media advertising, marketing materials, publications, strategic-priority web sites, the CEO newsletter, social media and other strategically important digital channels.

Editorial Management Manages all stages of content planning and preparation for assigned projects. Develops editorial calendar and topics. Researches, conducts interviews, analyzes information and writes content for various communication channels. Assigns content development, as appropriate, to other staff and approved freelance writers. Coordinates source and leadership review of content. Reviews, proofreads, checks facts and edits content to fit Medical Center editorial style and brand guidelines, space constraints, and relevant information needs of intended audience and medium.

Content Distribution Coordination Coordinates and advises on distribution plans for content and content elements. Has senior-level administrative rights for publishing content to OSUCCC James digital properties.

Presentation Development: Drafts presentations for the CEO to present at various engagements, including but not limited to internal and external scientific meetings, board meetings, and special events.

Content Work-Team Leadership Lead ad hoc content-improvement and problem-solving work teams as needed. These teams may involve other OSUCCC James and Medical Center faculty and staff, department team members, and external consultants, and require primary and secondary research, meeting facilitation, proposal and recommendations development and presentation, as well as execution of approved projects.

Content Strategy Support

Effectiveness Measurement Assists in setting effectiveness benchmarks for the CEO's national reputation and thought leadership content and in analyzing and reporting effectiveness data on a regular basis. Offers recommendations to appropriate leaders and staff based on findings. Seeks continuous improvement in methods for measuring effectiveness.

Other

Assists in planning related to all content and communications for the Office of the CEO and OSUCCC James as needed. Serves as liaison and consultant to faculty, staff and administration regarding the content of material to be published (internally and externally).