Theâ¯Content Strategistâ¯will evolve and lead Saint Louis Universitys social media strategy and support communications objectives to drive enrollment and elevate national reputation. The individual will initiate, assess, and produce written and visual content for Saint Louis Universitys official social media accounts, slu.edu, and internal communications channels; report on key growth and metrics; monitor social media sentiment around the SLU brand; assist in crisis monitoring and response; and serve as a consultant to distributed social media managers for campus units representing the SLU brand.â¯Â 

The ideal candidate combines depth of expertise in digital media with exceptional writing and editing skills, attention to detail, innate curiosity and passion for storytelling. They inspire trust, balance multiple priorities with ease, and thrive in a collaborative, mission-driven environment rooted in Jesuit values.â¯Â 

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Key Responsibilitiesâ¯Â 

• Audit and refine the Universitys comprehensive social media strategy.  

• Produce and monitor written and visual digital content (earned, owned, paid) for Saint Louis Universitys official social media accounts.â¯Â 

• Work with content contributors throughout campus to cultivate content for earned, owned and paid social media presence for the University and campus units. 

• Work with team members to monitor the performance of SLUs social media accounts through analytics and other bench-marking data.â¯Â 

• Assist in crisis response and monitoring; gauge and report on sentiment on social media channels; and represent SLU in official social media responses/customer service.â¯Â 

• Work with team members to market and communicate about SLU across communications channels, including slu.edu and internal platforms.â¯â¯Â 

• Manage the student social media team, ensuring consistent, creative, and mission-aligned digital content. 

Knowledge, Skills and Abilitiesâ¯Â 

• Strong writing and editing stills and experience with content planning and strategy developmentâ¯Â 

• Understanding of how to leverage existing and emerging social media platforms (i.e. Instagram, TikTok, YouTube, Facebook, Twitter, LinkedIn, ) and monitoring/scheduling services (Hootsuite, Sprout, Loomly).â¯Â 

• Graphic design for social mediaâ¯Â 

• Basic photography and videography skillsâ¯Â 

• Knowledge of Adobe Suite/Canvaâ¯Â 

• Ability to work within a content management systemâ¯Â 

• Strong interpersonal and customer service skillsâ¯Â 

• Ability to recognize trends in social media communications and marketingâ¯Â 

• Ability to manage multiple priorities under tight deadlines while maintaining quality and attention to detailâ¯Â 

Qualificationsâ¯Â 

Requiredâ¯Â 

• Bachelors degree in journalism, communications, public relations, marketing, or related field.â¯Â 

• Three (3) or more years of experience in journalism, communications, and/or public relations

• Experience with content planning and strategy development 

Preferredâ¯Â 

• Experience in higher education marketing or advancement communications and/or with a communications agency or complex organization.â¯Â 

• Knowledge of enrollment marketing, reputation-building, thought leadership, issue monitoring, and stakeholder engagement in a university setting.â¯Â 

• 5+ years of experience in managing digital media and/or strategic communications.

Work Schedule Expectations: 

This position will require the individualâ¯toâ¯work in the office, with the potential to work a hybrid schedule upon completion of six months of onsite training and familiarizationâ¯with department work and operations in compliance with the requirements of the SLUâ¯Remoteâ¯Staff Flexible Work Policy. 

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About Saint Louis University

Saint Louis University(SLU) is a private, co-educational Jesuit university located in St. Louis, Missouri, United States. Founded in 1818 by the Most Reverend Louis Guillaume Valentin Dubourg SLU is the oldest university west of the Mississippi River. The University has campuses in St. Louis, Mo. and Madrid, Spain. SLU values academic excellence, life-changing research, compassionate health care, and a strong commitment to faith and service. For nearly 200 years, the University has gone beyond teaching facts and figures, encouraging students to form ideas and identities. Today, SLU students are nearly 14,000 strong. The University has invested vast resources to advance academic programs and enhance the student experience. SLU also is a major research institution where premier researchers tackle local and global challenges. And the University's commitment to community service has earned it national acclaim and bolstered its status as a character-building college.

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