The Ball State University Department of Intercollegiate Athletics, an NCAA Division 1, Football Bowl Subdivision athletic department and member of the Mid-American Conference, is seeking a Director of Experiential Marketing.

Destination 2040: Our Flight Path establishes Ball State University’s ambitious goals for our second century:

• We pledge to provide a premier educational experience for every student. • We pledge to partner with the community to improve the lives of our neighbors. • We are dedicated to having a lifelong presence in the lives of our alumni.

And when we complement these promises with our commitment to our enduring values, we define that which makes our University and its culture distinctive.

Our faculty are collegial, collaborative, innovative, inclusive, and adaptive, both within and beyond one’s home unit. These attributes include commitments to collaborative discourse, interdisciplinary inquiry, and enterprising learning practices.

Our faculty are expected to be innovative, adaptive, engaging teachers across modalities; producers of impactful creative and/or scholarly work; leaders in meaningful service activities to multiple communities. We seek faculty members who are strategic thinkers, engaging our dynamic communities. We are committed to student and faculty success, impact, and access, within an environment that prioritizes inclusive excellence. We inspire each other to be critical thinkers and responsible citizens, so that we can pursue fulfilling careers and meaningful lives.

Ball State University lives on the values of Beneficence. We invite you to be part of our community.

At Ball State University, inclusiveness and freedom of expression are a part of our enduring values and inform all of our efforts. We encourage applicants to familiarize themselves with our Inclusive Excellence Plan to learn more about our commitment and to identify how you might contribute to these efforts.

Duties and Responsibilities: • Oversee the development and execution of marketing, promotions and advertising plans for assigned sports. Creates and implements in-game promotions, executes pre-game and during game promotions. Supports department with revenue generation, enhancements to fan experience and ticket sales support. • Collaborate to increase student engagement and attendance at athletic events. Organize and supervise on campus marketing initiatives and participate in new student orientation programing. • Serve as the game day producer for assigned sports. Assist with the development and implementation of the overall game entertainment strategy and overall fan experience. Management of game day timeline and script development. Work with Learfield and production staff to support in-game video board productions. • Manage the spirit squads, mascot program, and kids club. • Create content for use on social media, in emails, etc. to promote games and events. Create content and work directly with designers. Approve collateral for use in print, digital, and social media. • Supervise student employee positions and student interns in facilitating marketing projects. • Perform other related duties as assigned.

Minimum Qualifications: Bachelor's degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field. One year of experience in a related field.

Preferred Qualifications: Master's degree from an accredited institution in communications, marketing, public relations, technical writing, digital media, sport administration or related field. Two years relevant experience in intercollegiate athletics, sports business industry or related agency work. Graphic Design experience.

Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

To ensure full consideration, applications must be received by 10/28/25. at 12:01 a.m.

Apply online at: https://bsu.wd12.myworkdayjobs.com/en-US/External/details/Director-of-Experiential-Marketing---Athletics_R-00974. Include the following documents with your application: Curriculum Vitae and in support of your application for this position, please prepare and submit a cover letter that describes how your qualifications and experiences align with the elements of the position description (or leadership profile). In your cover letter, please also describe how you have demonstrated a commitment to our University’s enduring values, including inclusiveness, which we define as a commitment ‘to respect and embrace equity, inclusion, and diversity in people, ideas, and opinions.’

The option to upload transcripts is available. Original, official transcripts showing the highest related degree earner is required at the time of hire (even if obtained at BSU). Degree verification will be conducted.

Ball State is a great place to work! In fact, Forbes has ranked Ball State University as the fourth-best midsized employer—and the only recognized education institution—in the State of Indiana Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 20,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 270+ undergraduate and graduate programs. Many of our master’s, doctoral, certificate, and specialist degrees rank among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world. The Ball State way is rooted in the Beneficence Pledge – a commitment to excellence in teaching and scholarship, honesty and integrity, social responsibility, gratitude and valuing the intrinsic worth of each member of our community. Ball State students, faculty and staff are empowered in a culture that believes in them and demands they believe in themselves. They are partners in an innovative, immersive approach to education. They are supported by living and learning facilities that enable intellectual curiosity. We graduate scholars who are changing the world, and we’ve dedicated our University to do the same. Ball State University is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, religion, color, sex (including pregnancy), sexual orientation, gender identity or gender expression, disability, genetic information, ethnicity, national origin or ancestry, age, protected veteran status, or any legally protected status.

About Ball State University

Ball State aspires to be the model of the most student-centered and community engaged of the 21st century public research universities, transforming entrepreneurial learners into impactful leaders--committed to improving the quality of life for all.

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