Cobb EMC has an exciting opportunity for a Consumer Marketing Specialist. We are looking for a passionate and driven Consumer Marketing Specialist to join our team at Cobb EMC! If you're energized by customer experience (cx) optimization, strategic marketing campaigns, and transforming data into actionable insights, this could be the perfect opportunity for you. Come be part of an award-winning team, enjoy fantastic benefits, and find plenty of opportunities to give back to the community.

Schedule: Monday-Friday 7am-4pm (Some on-call, weekend, and overtime work as needed)

Benefits:  

• Company paid Health Insurance Premiums!
• Insurance is effective your first day of employment
• Retirement Security Pension plan!
• Automatic 7% Company paid contribution to 401k with additional matching!
• Annual Bonus Program!
• Tuition and Certification reimbursement!
• Learn more HERE

To learn more about Cobb EMC visit our website at www.cobbemc.com

What you will be doing:

Member Experience Strategies

• Seek ways to enhance member satisfaction & the member experience
• Lead cross departmental project teams to deliver CX results
• Create, copy edit, and proofread marketing materials and presentations
• Develop and Manage marketing campaigns and strategies, social media marketing, digital campaigns and e-communications, strategies of product enhancements, online and post-call surveys, marketing new products and services, and online direct marketing campaigns
• Manage J.D. Power sub-committee
• Manage member insights and related projects
• Coordinate development of marketing materials
• Coordinate the communication of consumer marketing programs internally and externally
• Implement focus groups and online forums
• Manage member experience improvement projects such as journey mapping and gap solutions
• Strategize on member campaigns using demographic and member experience data
• Manage member engagement programs
• Provide exceptionsal customer service to improve member satisfaction
• Analyze web and app traffic
• Assist with member inquires regarding marketing programs (marketing inbox) 

Reporting and Member Insights

• Create and maintain reporting spreadsheets
• Analyze survey results and create reporting and recommendations
• Track report and analyze monthly consumer marketing support and promotional activities
• Work with communications, PR, IT, finance, billing, call center and other departments to launch successful programs
• Notify employees, including an official notice to the Call Center, about marketing campaigns
• Analyze demographic reports for insight and best use of corporate financial resources
• Maintain appropriate equipment for use in the field 

Community Events

• Assist in planning and coordinating community events throughout the counties we serve and make presentations as needed.
• Organize and attend community events representing the Corporation and make presentations as needed.
• Attend various county Chamber of Commerce and Civic organization meeting.

Minimum Requirements: 

Bachelor’s Degree in Public Relations, Marketing, Communications, Advertising, or related field.

Minimum two years’ field experience with marketing campaigns, advertising, event planning, customer experience (CX), demographic analytics, and program and project management.

Minimum three years’ experience using Google Analytics and Google Ads, Survey Monkey, CANVA and Content Management tools.

Demonstrated working knowledge of e-communications, digital media campaigns, and member insights.

Experience with managing agencies and vendor relationships.

SKILLS:

Ability to work with minimal supervision and in team environments.

Excellent problem solving, judgment, decision-making and leadership skills.

Excellent oral and written communication skills. 

Excellent interpersonal skills to interact with members, internal and external stake holders, vendors, and the general public.

Excellent sales and presentation skills.

Demonstrated working knowledge of personal computers, Word, Excel, PowerPoint, Google ads and Google analytics. 

Demonstrated ability to think creatively, strategically, & analytically in a fast-paced, ever changing priorities.

Ability to appropriately handle confidential information.

Ability to understand technically complex energy related topics and then interpret and share with consumers in an understandable way.

Possess valid Georgia driver’s license.

PREFERRED:

Previous utility industry experience and proficient in digital media and consumer insights.

About Cobb EMC

Cobb Electric Membership Corporation (Cobb EMC) is a not-for-profit, member-owned electric cooperative, which ranked third in the nation for reliable electricity and consistently delivers electricity at record-low rates to nearly 200,000 residential and commercial customers in five counties just north of Atlanta, GA: Cobb, Bartow, Cherokee, Fulton and Paulding counties. Cobb EMC's distribution system consists of 9,000 miles of line over 432 square miles. With over 200,000 meters served, Cobb EMC is one of the largest of Georgia's EMCs and among the largest EMCs in the nation. Cobb EMC is recognized for consistently low rates and a commitment to giving back to the communities we serve. We are proud to be nationally recognized for dynamic and innovative programs regarding Electric Vehicles (EVs), Solar Power and Distributed Energy Technology. In addition to Cobb EMC being among the largest in the nation, our wholly-owned subsidiary Gas South is a leading provider of natural gas in the Southeast. We offer great benefits effective day one of employment and an outstanding 401K match with additional company contribution. Visit the Benefits section on the Careers page for complete details!

Connections working at Cobb EMC