Nemours is seeking a Social Media Program Manager

Nemours Children's Health has launched a bold strategy to redefine children's health to create the healthiest generations of children. This strategy is uniquely intertwined with our new brand designed to articulate how Nemours Children's is advancing the health of children by going 'well beyond medicine.'

Nemours Children's Health is seeking a Social Media Program Manager to manage and expand the online presence of our executive leadership team, and physician leadership social media pages, particularly on LinkedIn and X. The primary function of this position is to develop and execute engaging content that promotes the Nemours Children's mission, showcases thought leadership, and elevates the Nemours brand on the personal channels of our leaders in addition to Nemours brand channels. Through strategic planning, this role will help increase brand awareness and drive engagement across these key social media platforms.

The ideal candidate has experience and expertise on writing for leaders, and leveraging individuals' accounts on LinkedIn and X to grow thought leadership on behalf of the organization. This individual should also love to ideate, stay abreast of industry trends and best practices, and look to pilot evidence-based strategies to grow the success of the social media program.

This is considered a hybrid position. While many days can be accomplished virtually, it will require on-site support for photo and video shoots, meetings with executives and physicians, and other on-site support as identified.

Essential Functions

1. Thought Leadership Promotion: Position Nemours' executives and physicians as thought leaders in the pediatric healthcare space. Identify opportunities to showcase their expertise through thought-provoking content, including insightful articles, industry trends, and research findings.

2. Content Strategy: Collaborate with the executive and physician leadership teams to develop a comprehensive content strategy for LinkedIn and Twitter/X. Align the strategy with Nemours Children's Health brand guidelines and social media objectives to ensure consistent messaging and optimal engagement.

3. Content Creation and Curation: Create compelling and informative content that elevates the expertise of Nemours Children's leaders. This includes writing engaging social media posts, as well as selecting and curating relevant articles, videos, and other multimedia content from internal and external sources.

4. Social Media Management: Help facilitate content delivery and monitoring for Nemours Children's Health executive leadership and physician social media accounts on LinkedIn and Twitter/X, using Sprout Social. This includes publishing content, monitoring engagement, responding to comments and messages, and proactively engaging with followers and key influencers.

5. Analytics and Reporting: Monitor social media performance using Sprout Social to generate regular reports to measure the impact of social media efforts. Use data-driven insights to optimize content strategies and improve engagement and reach.

6. Brand Consistency and Compliance: Ensure that all social media content aligns with Nemours Children's brand standards and values. Adhere to relevant regulatory guidelines, such as HIPAA, when handling patient-related content or sensitive information.

7. Collaboration and Relationship Building: Collaborate with cross-functional teams to ensure cohesive messaging and integrated marketing efforts. Build relationships with internal stakeholders, executive leadership, physicians, and external partners to gather information, insights, and support for content creation.

Non-Essential Functions

1. Expertise in cultivating and nurturing relationships with C-Suite executives and colleagues at all levels.
2. Demonstrated ability to align social media initiatives with the unique voice of each executive, showcasing an understanding of the intricacies and sensitivities associated with high-level corporate communications.
3. The ability to work highly collaboratively with teams across the enterprise that includes colleagues within Marketing & Communications, the Office of the President, the National Office, and the chief of staff and/or special project managers who support our executives.
4. Stay abreast of social media trends, healthcare issues, and technology-related opportunities to serve as a knowledgeable leader and system resource.
5. Rigorous organizational skills, a thorough attention to detail and ability to handle multiple tasks in a fast-paced environment.
6. Identify issues and develop effective solutions including seeking underlying problems, exploring all appropriate sources for answers and using factual and intuitive analysis to seek solutions beyond the obvious.

Requirements

Knowledge Formal Education, and Training

Bachelor's Degree

5 or more years of experience