About GSB

Gill St. Bernard's School was founded in 1900. We are a diverse community rooted in the values of courage, integrity, respect, compassion, and excellence.  We believe that education takes place not only in our classrooms, but on the stage, in the studios, on the fields, and wherever faculty, staff, and students interact. We believe in lifelong learning, and we support the development of individual and collective talents.  Our PS-12 school is situated on a 208-acre campus, with collegiate-like facilities conveniently located just north of Interstate 287 and Route 206 in Gladstone, NJ. We are easily accessible from Morristown, Summit, and Bridgewater.

Why Gill St. Bernard’s? Why Now?

This is a defining moment for GSB. With a new Head of School in place, a strategic framework underway, and a connected community committed to belonging, the School is poised to sharpen its identity and expand its reach.

Are you a bold storyteller ready to shape the next chapter of a dynamic independent school? At once strategic and hands-on, the Director will develop and execute a comprehensive communications strategy to elevate the School’s visibility, support enrollment and advancement goals, and engage students, families, alumni, and the broader community. For an innovative communicator ready to craft messages that capture the intellectual energy of the classroom, the spirit of our community, and the promise of a GSB education, this is an extraordinary opportunity to influence how GSB is seen and experienced, amplifying its visibility and growth at a pivotal moment.

Position Summary

Reporting directly to the Head of School and serving on the senior leadership team, the Director of Strategic Communications & Marketing serves as GSB’s chief storyteller and brand steward. The Director provides strategic counsel on messaging, positioning, and crisis communications, while collaborating closely with Admissions, Advancement, and academic leaders. Leading a team of two professionals and managing external partners, the Director ensures that all communications reflect the School’s mission, values, and strategic priorities.

This reimagined role calls for both vision and versatility: a thought partner to the Head of School and senior leadership, a collaborator across departments, and a leader who can inspire a team while also rolling up their sleeves to write, edit, and produce compelling content.

Responsibilities

• Strategic Leadership & Crisis Communications
  • Partner with the Head of School and senior leadership to shape and deliver GSB’s institutional messaging, brand positioning, and crisis communications.
  • Develop and implement an integrated communications and marketing strategy that supports enrollment, advancement, and community engagement.
  • Establish and oversee a comprehensive communications calendar.
• Storytelling & Brand Stewardship
  • Capture and communicate the GSB story with clarity, creativity, and authenticity across all platforms.
  • Oversee publications, videos, and digital storytelling, ensuring they highlight the excellence of faculty, the promise of students, and the distinctiveness of GSB.
  • Safeguard and evolve the School’s visual identity and brand standards.
• Digital Strategy & Media Relations
  • Manage and enhance the School’s website, social media channels, and digital campaigns.
  • Direct photography, video production, and asset management to ensure high-quality, mission-driven content.
  • Monitor analytics to evaluate effectiveness and guide data-informed improvements.
  • Serve as primary point of contact for media relations and public outreach.
• Enrollment, Advancement & Community Partnerships
  • Collaborate with Admissions to design enrollment marketing strategies that attract and inspire prospective families.
  • Partner with Advancement to create compelling donor communications, campaign materials, and stewardship initiatives.
  • Strengthen internal communications and community engagement across divisions and constituencies.
• Team Leadership & Operations
  • Supervise, mentor, and inspire a team of two communications professionals.
  • Manage the communications budget and external vendor relationships.
  • Ensure all communications align with the School’s mission, values, and strategic priorities.

Preferred Qualifications

• Bachelor’s degree in communications, marketing, journalism, or related field (advanced degree preferred).
• At least five years of progressively responsible experience in communications and marketing, ideally in an independent school or mission-driven nonprofit.
• Demonstrated success developing integrated strategies that strengthen brand visibility and drive measurable results.
• Exceptional writing, editing, and storytelling skills, adaptable across multiple platforms and audiences.
• Proficiency with digital platforms including websites, social media, and email marketing tools.
• Familiarity with design, photography, and video production processes.
• Strong leadership skills with experience supervising staff and managing budgets.
• Ability to collaborate effectively across constituencies and thrive in a fast-paced, creative environment.

Interested candidates should send a resume and cover letter to careers@gsbschool.org with the subject line Director of Strategic Communications and Marketing.

Compensation for this role begins at $125,000 and is commensurate with experience. At Gill St. Bernard’s, you’ll lead initiatives that shape student success, strengthen community, and leave a lasting impact. We provide competitive pay, comprehensive benefits, and a professional environment where your contributions truly matter.

GSB Diversity Statement

Gill St. Bernard’s School affirms that a diverse community of students, faculty, administration, staff, trustees, and alumni is essential to who we are as a school.  We respect and value diversity, which includes, but is not limited to, race, ethnicity, religion, national origin, family structure, age, physical ability, sexual orientation, and socioeconomic background, as the basis for fostering a strong sense of self, community, and global understanding.

Equal Opportunity Employer

Gill St. Bernard’s School prohibits discrimination against and harassment of any employee or any applicant for employment because of race, color, national or ethnic origin, age, religion, disability, sex, sexual orientation, gender identity and expression, veteran status, or any other characteristic protected under applicable federal or state law.  All personnel who are responsible for hiring and promoting employees and for the development and implementation of the school’s programs or activities are charged to support this effort and to respond promptly and appropriately to any concerns that are brought to their attention.

About Gill St. Bernard's School

Gill St. Bernard’s School (GSB) is one of only a handful of New Jersey independent schools to offer preschool through grade 12 on a single campus. Founded in 1900, and home to approximately 600 students, the school is situated on a 208-acre campus with collegiate-like facilities including more than 20 buildings, a performing arts center, a turf field, tennis courts, a working farm, and a two-acre garden and orchard. The campus is conveniently located just north of I-287 and Route 206 in Gladstone, NJ. It is easily accessible from Morristown, Summit, and Bridgewater. The school is a diverse community rooted in the values of courage, integrity, respect, compassion, and excellence, committed to the belief that education takes place not only in the classroom, but on the stage, in the studios, on the fields, and wherever faculty, staff, and students interact. The school firmly believes in lifelong learning and supports the development of individual and collective talents. GSB is committed to recruiting, retaining, and supporting an exceptional faculty and staff of dynamic educators seeking to foster a love of learning, bring out the best in all students, and be guided by the school’s mission with an understanding that a sense of balance permeates all that the school does.

Connections working at Gill St. Bernard's School