Description:

Directs and manages the day-to-day operations of the Arte Publico Press (APP), with primary focus on the production, promotion and sale of APP books and authors.

1. Oversees the work of staff in the production, marketing and sales departments; coordinates their work with activities of other APP departments such as editorial, administrative, etc.
2. Directs and oversees implementation of all marketing activities, including trade shows, author tours, direct mail campaigns, advertising, etc.
3. Acts as director in the director's absence.
4. Performs other job-related duties as assigned.

Strategic Marketing & Brand Development

Design and implement annual marketing and publicity strategies across all imprints and initiatives.
Maintain and evolve brand identity, messaging and visual standards across platforms.

Publicity & Media Relations

Write and distribute press releases, manage media lists and secure coverage in print, broadcast and digital outlets.
Coordinate author publicity and events, including interviews, book launches and festival appearances.
Oversee book award submissions, trade advertising and catalog outreach.

Digital Marketing & Communications
Manage content strategy for website, email marketing and social media channels.
Plan and execute digital campaigns for new releases, backlist promotion and special initiatives.
Track analytics and engagement metrics to inform data-driven decision-making.

Sales Support & Market Development
Collaborate with distributors, bookstores, libraries and academic markets to promote sales.
Create marketing collateral, metadata and promotional tools for seasonal and thematic campaigns.
Optimize direct-to-consumer strategies through e-commerce, online events and partnerships.
Optimize strategies for wholesale, distributor and institutional markets.
Manage distributor relationships, oversee online and special market campaigns, support educational sales and analyze performance metrics to drive growth.

Community & Author Engagement
Coordinate outreach with cultural institutions, schools and grassroots networks.
Build partnerships with Latino organizations, educators and book clubs.
Support authors with media coaching, marketing assets and strategic promotion.

Management & Leadership
Supervise marketing team members, interns and contractors.
Manage budget, timelines and internal reporting.
Represent the press at local and national industry events and conferences.

Preferred Qualifications
Bachelor’s degree in Marketing, Communications, Publishing or related field (Master’s preferred)
Minimum of 3–5 years of experience in marketing/publicity, ideally in publishing or media
Excellent writing, editing and communication skills
Familiarity with email platforms, analytics tools, CMS and design software (e.g., Canva, InDesign)
Proven success in audience development and media outreach
Demonstrated commitment to literature
Bilingual skills (English/Spanish) welcomed

Experience will be considered in lieu of education.
Education will be considered in lieu of experience.

MQ: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of three (3) years of directly job-related experience.

All positions at the University of Houston-System are security sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.