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Overview of Position Designs and creates visual content using a combination of forms such as photography, animations, video and interactive content to communicate themes and messages for communication materials. May use graphic software, web-based graphics or other design tools to create accurate finished products. Helps maintain brand identity, design standards, and policies for a unit, college or the University. May be responsible for the design and development of engaging user experiences for a variety of interactions.
Job Duties: 60% Designs, Creates and Edits Visual Content: Video and Photography Work with College of Veterinary Medicine colleagues to conceptualize, plan, coordinate and complete video, photography and multimedia projects that tell the College of Veterinary Medicine stories for use on social media, websites, in presentations, at College events and for special projects. Interacts directly with students, College partners, team members and stakeholders to plan and schedule video and photo shoots. Explores creative and technical options as it relates to video projects, schedules production activity, coordinates lighting and audio and provides technical direction on video shoots and projects within the College. Plans and performs video post-production tasks, which includes reviewing video footage, making and collaborating on editorial decisions, producing rough cuts, audio adjustment, color correction and final editing using Adobe software. Applies appropriate computer graphics and special effects for video post-production in accordance with production concepts. Help support video and photography needs of the College for web and social media.
20% Video and Photography Asset Management Maintains, repairs and troubleshoots College video and photography equipment Archives video footage and photographic images in an accessible and organized format. Inventories and orders supplies to ensure adequate equipment is available. Schedules video and photo shoots, sets up and operates cameras, lighting equipment, microphones and other audio equipment. Monitors and adjusts equipment as necessary during recording/taping sessions. Collaborates with Marketing and Communications team members to meet strategic marketing and communications priorities.
10% Maintains College Digital Brand Identity and Compliance with Digital Accessibility Guidelines Maintains awareness of and compliance with University of Minnesota brand standards. Consults with graphic designer, managing editor and digital content strategist to make video products available in a variety of formats in adherence with ADA digital accessibility requirements. Ensures that transcribing and captioning meet accessibility standards.
10% Manages Video and Photography Project Requests and Coordinates Vendor Assignments Manages multiple projects simultaneously with attention to detail Works with outside video production companies if a project requires outside vendor assistance. Follow College of Veterinary Medicine project management systems to optimize customer service.
All required qualifications must be included in the application materials
Required Qualifications: BA/BS degree in communications, journalism, marketing, art or related field, or a combination of related education and work experience to equal four years. Experience with video production software such as Adobe Premiere. Ability to travel to on-site video shoots, both within the Twin Cities Metro and across the state of Minnesota. Ability to attend key meetings or events both on and off the Twin Cities campus as necessary. Demonstrated experience collaborating with editorial, marketing and other impacted teams to deliver outcomes, capture ideas and understand needs. Knowledge of the video production principles, practices, techniques, technology and standards, as well as shot composition. Skilled at creative storytelling and use of innovative techniques. Proficient in planning, researching, scripting, blocking, organizing, storyboarding, editing, lighting and staging video production. Ability to stay current on new video technologies. Strong verbal and written communication skills. Ability to balance multiple tasks and consistently meet deadlines. Ability to provide outstanding customer service. Ability to be flexible and able to work as part of a team
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.