{"21417441":{"jobPath":"/jobs/21417441/senior-event-coordinator-georgetown-university-law-center","source":"naylor","job":"21417441","jobTitle":"Senior Event Coordinator - Georgetown University Law Center"},"21416110":{"jobPath":"/jobs/21416110/paramedic-emergency-department-ed-pt-11-00am-11-00pm","source":"naylor","job":"21416110","jobTitle":"Paramedic - Emergency Department ED - PT - 11:00am - 11:00pm"},"21415268":{"jobPath":"/jobs/21415268/marshall-wellness-center-center-supervisor","source":"naylor","job":"21415268","jobTitle":"Marshall Wellness Center Center Supervisor"},"21417227":{"jobPath":"/jobs/21417227/adjunct-strategic-communication-ba-program-2024-25-online","source":"naylor","job":"21417227","jobTitle":"Adjunct - Strategic Communication, B.A. Program 2024/25 (online)"},"21417922":{"jobPath":"/jobs/21417922/social-worker-h-pact","source":"naylor","job":"21417922","jobTitle":"Social Worker (H-PACT)"},"21417923":{"jobPath":"/jobs/21417923/social-worker-h-pact","source":"naylor","job":"21417923","jobTitle":"Social Worker (H-PACT)"},"21415987":{"jobPath":"/jobs/21415987/manager-of-community-relations","source":"naylor","job":"21415987","jobTitle":"Manager of Community Relations"},"21411683":{"jobPath":"/jobs/21411683/digital-marketing-manager-investments","source":"naylor","job":"21411683","jobTitle":"Digital Marketing Manager - Investments"},"21408253":{"jobPath":"/jobs/21408253/executive-director-for-engineering-organization","source":"naylor","job":"21408253","jobTitle":"Executive Director for Engineering Organization"},"21370587":{"jobPath":"/jobs/21370587/general-manager","source":"naylor","job":"21370587","jobTitle":"General Manager"},"21382264":{"jobPath":"/jobs/21382264/director-of-advocacy-industry-relations","source":"naylor","job":"21382264","jobTitle":"Director of Advocacy & Industry Relations"},"21394939":{"jobPath":"/jobs/21394939/public-relations-manager","source":"naylor","job":"21394939","jobTitle":"Public Relations Manager"},"21417299":{"jobPath":"/jobs/21417299/assistant-director-of-annual-giving","source":"naylor","job":"21417299","jobTitle":"Assistant Director of Annual Giving"},"21385018":{"jobPath":"/jobs/21385018/vice-president-of-development-and-revenue-operations","source":"naylor","job":"21385018","jobTitle":"Vice President of Development and Revenue Operations"},"21417216":{"jobPath":"/jobs/21417216/publicist-university-press-hybrid-remote","source":"naylor","job":"21417216","jobTitle":"Publicist-University Press (Hybrid/Remote)"},"21408282":{"jobPath":"/jobs/21408282/manager-chapter-advancement","source":"naylor","job":"21408282","jobTitle":"Manager, Chapter Advancement"},"21388826":{"jobPath":"/jobs/21388826/brand-experience-specialist-marketing-full-time-day-shift","source":"naylor","job":"21388826","jobTitle":"Brand Experience Specialist - Marketing (Full Time, Day shift)"},"21417999":{"jobPath":"/jobs/21417999/psychiatrist-assistant-chief-education-debt-repayment-and-sign-on-bonus","source":"naylor","job":"21417999","jobTitle":"Psychiatrist- Assistant Chief (Education Debt Repayment and Sign on Bonus)"},"21415217":{"jobPath":"/jobs/21415217/regulatory-affairs-director-emergency-management-and-safety","source":"naylor","job":"21415217","jobTitle":"Regulatory Affairs Director, Emergency Management and Safety"},"21417377":{"jobPath":"/jobs/21417377/adjunct-fy25-head-baseball-coach","source":"naylor","job":"21417377","jobTitle":"Adjunct - FY25 Head Baseball Coach"},"21416108":{"jobPath":"/jobs/21416108/emergency-medical-technician-emt-emergency-department-ed-prn-shift-varies","source":"naylor","job":"21416108","jobTitle":"Emergency Medical Technician EMT - Emergency Department ED - PRN Shift Varies"},"21415309":{"jobPath":"/jobs/21415309/administrative-associate","source":"naylor","job":"21415309","jobTitle":"Administrative Associate"},"21373843":{"jobPath":"/jobs/21373843/association-executive-ceo","source":"naylor","job":"21373843","jobTitle":"Association Executive-CEO"},"21415908":{"jobPath":"/jobs/21415908/assistant-director-of-communications","source":"naylor","job":"21415908","jobTitle":"Assistant Director of Communications"},"21417192":{"jobPath":"/jobs/21417192/staniar-gallery-director","source":"naylor","job":"21417192","jobTitle":"Staniar Gallery Director"}}
Brand Experience Specialist - Marketing (Full Time, Day shift)
Nicklaus Children’s Health System
Application
Details
Posted: 05-Jun-25
Location: Miami, Florida
Internal Number: 27968
Description
Job Summary
Serves in a supporting role in brand management. Coordinates the listings and content accuracy for all online and offline directories such as Yellow Pages, YP.com, Google, Yelp, etc., and the physician referral system. Assists with online reputation monitoring for Nicklaus Children's Health System entities, manages the content and messaging for messages on hold and auto phone attendants, and ensures the primary Nicklaus Children's Health System Physician directory is up to date. Coordinates hospital and health system historical archives, serving as an essential resource in the development and coordination of milestone celebrations for the organization.
Job Specific Duties
Assists in tracking performance for all paid directories/listings via periodic auditing of each known source. F: Monthly/ T: 0.5 hours R: Individual
Monitors online reputation management for NCHS entities via various monitoring tools used i.e. Review Trackers platform, following established customer service resolution standards/protocol with PGR. F: Daily/ T: 1 hour R: Individual
Maintains health system online directories ensuring accuracy of content, grammar and style. F: Daily/ T: 1 hour R: Individual
Upholds branding and leverages current campaigns in marketing efforts. F: Daily/ T: 0.5-hour R: Individual
Develops scripts and oversees recording for messages on hold system. F: Monthly/ T: 4 hours R: Individual
Reviews, edits (when necessary), and records health system phone auto attendant messages. F: Weekly/ T: 1 hour R: Individual
Assists with social media monitoring. F: Weekly/ T: 0.5-hour R: Individual
Coordinates community directories and online directory ads for health system. F: Monthly/ T: 4 hours R: Individual
Assists with maintaining the history and archives of health system, hospital, and other related entities. F: Weekly/ T: 0.5 hour R: Individual
Ensures all advertised phone numbers are operational and accurately listed. F: Monthly/ T: 4-hour R: Individual
Assists with maintenance of the photo-file archiving system, ensuring any new photos are archived, have appropriate consents, and are uploaded/saved in photo-file archiving system. F: Monthly/ T: 4 hours R: Individual
Monitors accuracy of invoices received for projects as completed and provides confirmation to leader for final approval. F: Monthly/ T: 1 hour R: Individual
Assists with daily processing of online messages received via websites and info@nicklaushealth.org and processes online reputation management alerts received by various monitoring tools used. F: Daily/ T: 2 hours R: Individual
Works on projects, primarily historical documentation, archiving as assigned by leader. F: Weekly/ T: 2 hours R: Individual
Qualifications
Minimum Job Requirements
2 years of experience in Marketing
Prior experience with Microsoft Excel, basic Google Analytics, and audio production software
Knowledge, Skills, and Abilities
Bachelors Degree in in English, Journalism, or Communications preferred.
Ability to communicate effectively in English both verbally and in writing.
Ability to review creative layout.
Ability to manage vendor relationships and its logistics.
Ability to learn appropriate software applications required to complete tasks.
Able to work well under pressure of deadlines.
Knowledge of basic audio editing software.
Resourceful and able to work independently.
Writing, layout, mechanicals, editing, proofing, and interviewing skills.
Nicklaus Children’s Health System, is the region’s only healthcare system exclusively for children. In addition to Nicklaus Children’s Hospital and a growing number of outpatient centers located throughout the tri-county area, the health system includes Nicklaus Children’s Hospital Foundation, the organization’s fundraising arm; Nicklaus Children's Pediatric Specialists, a nonprofit physician practice subsidiary; a management services organization, and an ambulatory surgery center. Our vision is to be where the children are. Ultimately, this means being there through all stages of health and life, both physically and emotionally. To be a trusted partner to children and their families, not only in times of illness, but throughout their life journey. Our mission is to inspire hope and promote lifelong health by providing the best care to every child.