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Vice President & Director of Intercollegiate Athletics
Michigan State University
Application
Details
Posted: 30-May-25
Location: East Lansing, Michigan
Type: Full-time
Internal Number: 1048737
Working/Functional Title
Vice President & Director of Intercollegiate Athletics
Position Summary
The Michigan State University Vice President & Director of Intercollegiate Athletics (“AD”) provides leadership and strategic direction to the University's athletic programs, ensuring the overall success, integrity, and compliance of the department. The AD supervises a staff of coaches, professional and support personnel. It also develops and manages operating budgets for intercollegiate athletics, and participates in fundraising activities, while safeguarding the well-being of student-athletes on and off the field.
Reporting directly to the University President, the AD represents the Department of Athletics with integrity while ensuring compliance with University, NCAA, and Big Ten Conference rules, regulations, and policies. The AD will need to manage the new level of complexity in college sports by strategically driving a new business model in line with Michigan State’s values and commitment to athletics, setting priorities for the department, recruiting and retaining top talent, remaining nimble, and organizing the department to be competitive as the landscape changes over time.
Key Responsibilities:
Communications & External Relations:
Strive to enhance relationships and communication with all parties that have an association with or interest in the Michigan State Athletic Department
Maintain an effective communication link with the Michigan State Athletic Department alumni
Lead and manage public relations, speak to civic groups, work with media, and interact with spectators at-large on behalf of Michigan State, serving as the primary “face” of Michigan State Athletics
Develop and execute strategic branding initiatives and fan engagement campaigns to enhance the visibility of athletic programs and cultivate a loyal and energized fan base
Serve on committees in the Big Ten Conference and NCAA
Inform and advises university administration staff on matters related to athletics and represents the President as needed
Represent Michigan State at the Big Ten Conference, NCAA, and other national meetings.
Generate revenue through fundraising, sponsorships, merchandising, and ticket sales
Business/Commercial:
Conduct a deep dive internal “audit” of the Department of Athletics, together with a critical needs analysis and assessment of the direction of Michigan State, the Big Ten, the House Settlement, NIL, and other developments
Conduct a deep dive external SWOT analysis with key collegiate stakeholders at the campus level, conference level, NCAA level, media and beyond to understand, diagnose and strategize a sustainable financial plan for Michigan State Athletics
Create, communicate, and gain approval of such 5-year business strategy plan for the Department of Athletics with a 5-year goal of lifting its revenues across all potential streams.
Implement such 5-year business plan across the Department of Athletics, factoring in novel revenue generation and fundraising strategies, together with recommendations on how best to maximize multimedia rights, new revenue streams, data analytics, new brand initiatives, etc.
Pioneer, build and lead the Athletics Department of the future
Excellence in Athletic Performance & Competition
Set team goals/expectations for BIG10 conference and NCAA (e.g., Top 3 conference, Top 10 NCAA)
Set goals for Learfield Cup, etc.
Ensure NCAA and BIG10 conference compliance
Excellence in the Classroom, Emphasizing Student-Athletes
Set team APR goals and expectations
Set team graduation rate goals
Ensure NCAA and BIG10 conference compliance
Strategic & Transparent Budget Management and Financial Planning
Establish annual balanced budget; and present a business plan for future facility and programmatic funding needs
Regularly engage with University Advancement and Spartan Fund colleagues to set fundraising goals and a fundraising strategy
Effectively manage MSU Sports Properties, Playfly, etc. and other potential sponsors
Work collaboratively with university leadership (including finance and budget offices) to manage Athletics Department expenses and revenue streams
Regularly engage with alumni and donors to communicate funding priorities and incentivize fundraising opportunities
Engage on issues of NIL, transfer portal, and revenue sharing; and communicate strategy and outcomes around funding models and opportunities for student athletes to the relevant internal and external stakeholders
Comprehensive Resources for Physical & Mental Well-Being of Student-Athletes
Develop clearly articulated strategic plan for facilities and programming to ensure student athlete success
Regularly engage with university colleagues and Athletics Advisory Board members/ potential donors to communicate priorities and potential funding needs
State-of-the-Art Facilities to Benefit Student-Athletes & Create a Great Gameday Fan Experience
Prioritize annually and communicate planning for facility upgrades and new capital projects
Consult with student-athlete, coaches, alumni and other University stakeholders around needed resources
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required Degree
Bachelors
Desired Degree
Masters
Minimum Requirements
A bachelor’s degree with an emphasis on business, liberal arts, sports administration, and/or other applicable course of study.
A proven managerial leader with a minimum of 10 years of hands-on management experience managing complex organizations and complex marketplace dynamics.
Education and experience that may include a background in sports or sport-related administration and leadership.
A deep understanding of intercollegiate athletics and current issues facing Division I Intercollegiate athletics, including Name, Image, Likeness (NIL) and collectives, the potential impact of student-athletes being reclassified as employees, and issues arising from the NCAA Transformation Committee and how they will impact the strength and viability of the institution.
Exceptional leadership and collaboration skills.
Excellent organizational and communication skills.
Demonstrated experience and commitment to the core values of Michigan State.
High emotional intelligence, self-awareness and humility.
Desired Qualifications
A post-graduate degree with an emphasis on business, sports administration, and/or other applicable course of study is a plus.
A transformative vision and innovative approach to address opportunities and challenges in college athletics, including NIL and collectives.
Previous experience in finance, facilities management, compliance, marketing, student services, human resources, fundraising, investment, and/or sports supervision.
A proven record of establishing and meeting ambitious goals.
A strategic thinker who adapts to dynamic environments.
Required Application Materials
CV
Cover Letter
2-3 References
Special Instructions
APPLICATIONS: The position will remain open until filled; Nominations for the position and questions concerning the job requirements or hiring process should be directed to TurnkeyZRG at www.turnkeyzrg.com.
Michigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.