Hopkins Dining is seeking a Dining Marketing Manager who will work under the leadership of the Director of Marketing to manage the promotion of our dining program from an innovative, cutting edge and world class perspective. This individual will manage the planning and execution of marketing initiatives related to dining (i.e. special events, meal plan promotion, student engagement). Additionally, this individual will assist in the development of all marketing materials related to dining including but not limited to promotional flyers, social media content and environmental graphics.

Apart from promotional efforts, the Dining Marketing Manager will lead student engagement efforts that include the department?s Student Advisory Board and engaging with various student groups on campus. This role will support in gathering and assessment of customer feedback data. They will monitor results and respond to findings to ensure continuous improvement in processes and programs as well as high levels of satisfaction for students, guests and the JHU community.

This role will continually assess goals, practices and stay abreast of current industry trends that will ensure that Hopkins Dining remains a national leader in higher education dining.

Specific Duties & Responsibilities

Marketing Strategy and Brand Management (40%)

• Lead the day-to-day creation and management of marketing and communication strategies for Hopkins Dining.
• Manage the development, writing, editing and execution of Integrated marketing campaigns across print, digital, and environmental media to support key dining initiatives and events.
• Conduct interviews, research, and information gathering as appropriate.
• Serve as the subject matter expert in multiple communication vehicles.
• Manage all Hopkins Dining digital platforms, including content creation, analytics and community engagement on social media platforms.
• Develop and manage the Hopkins Dining annual special events calendar aligned with university milestones and cultural moments (e.g., Family Weekend, Convocation).
• Serve as a brand ambassador, ensuring all materials align with university branding standards and promote a consistent, compelling narrative.
• Provide editorial oversight and review of communication vehicles for Hopkins Dining.
• Build partnerships across campus to enhance brand visibility and reputation.
• Drive implementation of best practices throughout Hopkins Dining.

Student Engagement & Community Relations (20%)

• Lead outreach and engagement efforts through student advisory board, feedback platforms (e.g., TextnTell), and campus partnerships.
• Serve as the primary liaison for student organizations and other stakeholders related to dining engagement initiatives.
• Oversee recruitment, training, and mentorship of student marketing interns.

Marketing Research, Analytics and Assessment (20%)

• Collaborate on the design and execution of focus groups, campus mapping studies, competitive analysis, and trend forecasting.
• Leverage marketing and communication tools such as Google Analytics and survey platforms to track campaign performance and gather actionable insights.
• Analyze and manage data, to drive strategic improvements and as a vessel for storytelling.
• Utilize data to manage forecasts.

Innovation and Strategic Development (20%)

• Develop and recommend new original strategies and creative approaches to communicate, market, and promote existing and new locations and concepts to enhance sales and drive customer satisfaction across diverse campus audiences.
• Develop, propose and execute annual meal campaigns. This will include oral and written presentations and publications to various target groups and stakeholders.
• Utilize industry trends, patterns, and innovations to propose creative approaches that differentiate Hopkins Dining on a national scale.

Knowledge Skills and Abilities

• Advanced proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital content platforms.
• Demonstrated experience managing multiple social media channels and CMS tools (e.g., WordPress).
• Understanding of marketing metrics, SEO, and digital engagement tools (e.g., Google Analytics, Mailchimp).
• Exceptional communication skills with strong writing, editing, and presentation abilities.
• Creative, analytical, and strategic thinker with excellent project management and collaboration skills.
• Culturally responsive, student-focused, and adaptable in a dynamic, fast-paced environment.

• Bachelor?s Degree in Marketing, Communications, Hospitality Management or a related field.
• Four (4) years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond HS Diploma/Graduation Equivalent, to the extent permitted by the JHU equivalency formula.

• Strong portfolio demonstrating success in digital campaigns, print media, event marketing, and brand storytelling.
• Experience within higher education, hospitality, or food service preferred.

Classified Title: Communications Associate 
Job Posting Title (Working Title): Dining Marketing Manager   
Role/Level/Range: ATP/04/PD  
Starting Salary Range: $62,900 - $110,100 Annually ($70,000 targeted; Commensurate w/exp.) 
Employee group: Full Time 
Schedule: Monday through Friday; Weekends and evenings as needed. 
FLSA Status: Exempt 
Location: Homewood Campus 
Department name: ???????Hopkins Dining  
Personnel area: University Student Services 

About Johns Hopkins University

Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.

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