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The Undergraduate Office of Admissions at the University of Minnesota Twin Cities is seeking two highly motivated, focused, and results-oriented Senior Communications Specialists to lead the marketing communications efforts in support of national and international outreach, recruitment and enrollment.
These roles will work with various stakeholders within the Office of Admissions and across the University. This position will also create and maintain other general communications within the Office of Admissions as needed. The role may work a hybrid schedule on campus and remote, with approximately 1-2 days a week on campus. Some days may need an on campus presence depending on the work needs.
Principal Duties and Responsibilities
Content Creation (65%):
Write and edit benefits-based content for print and relevant electronic media or other channels to reach desired communications goals for audiences outlined above.
Create specialized materials for marketing, publication, and/or public or internal relations that incorporate both written and graphic work, and may utilize multiple media methods.
Direct the activities of strategic partners in Addressing and Mailing, Printing Services (including designers), and other areas of campus to ensure projects remain on time and on budget.
Collaboration (20%):
Under the daily direction of the Admissions Communications Associate Director, and in collaboration with Admissions Recruiters and relevant campus partners will develop content and communications that helps to facilitate interest in, application to, and enrollment in the University of Minnesota.
Copyediting, Fact Checking, and Quality Assurance (15%):
Ensure that communications are error-free and meet the brand and customer service standards set by the Office of Admissions.
Communications must be strategic and on-message, on-time, error and issue free, and they are targeted to the correct audiences.
Required Qualifications
BA/BS plus at least four (4) years of relevant, transferrable work experience in journalism or strategic communications.
Excellent organizational and coordination abilities
Excellent written and oral communication skills, including public speaking experience
Experience with an email marketing platform and/or customer relationship management (CRM) technology.
Experience with effective print communication development for publication or public distribution.
Demonstrated ability to both work independently and take initiative, and well as collaborating with a variety of stakeholders
Demonstrated ability to manage multiple large projects concurrently
Demonstrated commitment to ensuring accessibility and fostering inclusion in work practices
Preferred Qualifications
Experience in an admissions or recruitment setting.
Familiarity with the University of Minnesota and its programs.
Experience working with people of a wide array of backgrounds and cultures.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.