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This position serves as the chief content and channels strategist for a unit or multiple units advising on -- and developing -- internal and external messaging strategy. They will serve as the unit?s liaison for leveraging and activating strategies in partnership with University Communications & Marketing (UCM) and will advance the university?s brand strategy through the unit lens. The incumbent understands, coordinates, and leverages central communication and marketing initiatives into the unit as applicable and contributes to the university?s broader content strategy.
Duties may include:
Advance the unit?s reputation through public relations strategies that drive purposeful messaging and engagement in support of the unit?s strategic goals, priorities and initiatives
Provide communications and marketing leadership in a variety of priorities across a variety of areas
Write and edit a variety of content in digital and print formats
Identifying and executing marketing opportunities withing the university marketing strategy
Attend UCM meetings as a contributor and as a representative of the unit
Since 1889, the University of Idaho has provided motivated students with a transformative higher education experience that prepares them to solve real-world problems and achieve success in their lives and careers. Beginning with our beautiful residential campus in Moscow, the university’s reach extends throughout Idaho, serving over 12,000 students with educational centers in Coeur d’Alene, Boise and Idaho Falls, a research and extension center in Twin Falls, plus Extension offices in 42 counties. One of the nation’s land-grant research universities, U of I is a noted national leader in student-centered learning and interdisciplinary research that promotes public service. Our work serves businesses and communities, advancing the pursuit of diversity, citizenship and global outreach.