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Content Specialist
Develops, manages and maintains audience-centric marketing and informational content for print and digital (web, email, etc.) channels for assigned departments within the Office of Strategic Enrollment Management.Determines messaging and medium for projects.Solicits content; coordinates steps for timely completion of projects.Conceives email marketing journeys based on audience insights and strategic goals; works hands-on with Salesforce Marketing Cloud Content Builder to create emails that drive audience engagement; uses analytics to fine-tune content.Performs a broad range of writing and editorial duties; serves as Marketing and Strategic Communication's liaison with assigned departments.Works closely with the Editor of Strategic Commu


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