New York, New York
US-Remote, Washington, DC Preferred
Posted: 23-Jan-25
Location: Chicago, Illinois
Type: Full-time
Internal Number: JR28856
Job Description:
- Develops an overarching email and text messaging strategy that aligns with Grahamâ™s goals, ensuring engaging and effective communications across all learner segments.
- Executes upon email and automated text messaging campaigns.
- Writes clear, compelling, and on-brand content for all email and text communications, adapting tone and style for various audiences.
- Builds and deploys campaigns in ActiveCampaign and Slate, ensuring functionality, accuracy, and adherence to best practices.
- Oversees annual Slate letter review process and makes necessary adjustments.
- Monitors drip email campaigns across all programs, identifies areas of improvement, and updates as needed.
- Manages and segments contact lists to ensure targeted messaging that aligns with programs and event offerings.
- Regularly updates and maintains accurate audience data within ActiveCampaign and Slate.
- Tracks and analyzes campaign performance using built-in reporting tools and external analytics platforms, such as Google Analytics.
- Generates insights to identify areas of improvement, optimize key performance indicators (KPIs), and inform future campaigns.
- Conducts A/B testing on subject lines, content, timing, and audience segments to improve engagement and conversion rates.
- Experiments with new approaches, including automation workflows, dynamic content, and multi-channel integrations.
- Ensures all communications comply with relevant policies and accessibility standards.
- Stays updated on industry trends, tools, and best practices in email and text messaging.
- Gathers and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate to high levels of guidance and direction.
- Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
- Performs other related work as needed.
Preferred Qualifications
Experience:
- Familiarity with list segmentation, automation, and data management.
Technical Skills or Knowledge:
- Proficiency in ActiveCampaign, Slate, Google Analytics and Canva.
- Strong writing, editing, and proofreading skills.
- Basic graphic design and HTML skills for email templates is strongly preferred.
- Analytical skills to interpret performance data and inform strategic decisions.
- Knowledge of email marketing.
Application Documents
- Resume/CV (required)
- Cover Letter (preferred)
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form.
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