Reporting to the Chancellor, the Vice Chancellor for Strategic Communications will serve as the university’s chief communications and marketing officer, leading and managing internal and external communications and marketing strategy, execution, and evaluation. The Vice Chancellor will be responsible for leading the restructuring of the UC division to enhance efficiency and align with organizational objectives while fostering collaboration and maintaining a positive and productive team environment. This individual will create the vision for and lead the implementation of a proactive, innovative, and comprehensive marketing, communications, and branding strategy that highlights the university’s strengths, bolsters its ambitions, expands its regional and national profile, and increasingly engages and informs internal constituents (e.g., prospective students and families, current students, administrators, faculty and staff, alums, and donors) and external audiences (e.g., local community members and leaders; local, state, and national governments; local, national, and international media; and associations, influencers, and thought leaders in higher education). To this end, the Vice Chancellor will provide leadership and oversight of a core total staff of 17 and a non-personnel budget of $800,000, which will be adjusted after the new operational plan is implemented. This individual will work closely with senior leadership across UNCG to set priorities, devise communications and marketing strategies for university-wide objectives, and oversee a comprehensive branding initiative. The Vice Chancellor will also work closely with unit-based teams to create a comprehensive communications and marketing program that serves the needs of the overarching university and the specific colleges, schools, programs, and units. 

This position will serve as a critical member of the Chancellor’s Council and work closely with the Provost, Vice Chancellor for Enrollment Management, Vice Chancellor for University Advancement, Chancellor’s Chief of Staff, and other senior leadership on overarching issues both in the long term and day-to-day.  In addition to formal duties, the Vice Chancellor must become an integral member of the Greensboro community and take an active interest in the city’s economic, political, and cultural vitality and the surrounding region. The Vice Chancellor will reflect and embody the values of UNCG and its leadership, leading the university’s communications effort and serving the wider community with integrity, warmth, humility, grace, and humor.

Minimum Qualifications

• A record of success as an innovative and collaborative leader with substantial experience leading, envisioning, and implementing a successful strategic marketing, communications, and branding program that was successfully leveraged across a large and complex enterprise with multiple constituencies and various audiences. 
• Advanced knowledge of the strategies and industry best practices for all aspects of communications, marketing, positioning, and messaging, including sophisticated and creative use of brand journalism, social media, analytics, and other forms of digital communications.
• Broad experience in strategic communications, crisis and issues management, communications planning, media relations, public relations, perception management, and internal communications.
• Record of creative and entrepreneurial management; the ability to inspire, build, lead, mentor, and motivate staff; and to encourage change and growth in both people and programs. A strong commitment to personal and professional development and the ability to build a robust, autonomous, and collaborative team. 
• Ability to build relationships and collaborate across an institution, serving as a resource to others and obtaining their input; persuasive, persistent, and determined.
• The intellectual depth, experience, and confidence to work with and command the respect and confidence of the Chancellor, senior administrators, deans, faculty, and trustees.
• Commitment to and experience with promoting and enhancing inclusive excellence and working with a diverse workforce and audience.
• Ability to increase efficiency and effectiveness of the marketing and communications process without sacrificing quality and impact.
• Engaging and persuasive in written and oral communications, clearly able to serve as a professional and trusted representative of the university.
• Sharp eye for operational efficiency and optimal resource use; deep understanding of budgets and proven success managing them.
• High degree of integrity, character, and emotional maturity, demonstrating respect for individuals at every level of an organization; humility, a sense of humor, and life balance; an outgoing, optimistic personality; strong executive presence; commitment to the highest standards of professionalism. Exceptional diplomacy, discretion, and judgment.
• Sharp eye for operational efficiency and optimal use of resources; deep understanding of budgets and proven success managing them. An aptitude for using data and metrics in decision-making and evaluating the success of people and programs alike.
• Bachelor’s degree required; advanced degree preferred.

Preferred Qualifications

• A Master’s Degree or advanced degree in a relevant field

About The University of North Carolina at Greensboro

UNC Greensboro, located in the Piedmont Triad region of North Carolina, is a higher-research activity university as classified by the Carnegie Foundation. Founded in 1891 and one of the original three UNC system institutions, UNCG is one of the most diverse universities in the state with nearly 20,000 students and over 2,700 faculty and staff members representing more than 90 nationalities. With 17 Division I athletic teams, 85 undergraduate degrees in over 100 areas of study, as well as 74 master’s and 32 doctoral programs, UNCG is consistently recognized nationally among the top universities for academic excellence and value, with noted strengths in health and wellness, visual and performing arts, nursing, education, and more. For additional information, please visit uncg.edu and follow UNCG on Facebook, Twitter and Instagram.

Connections working at The University of North Carolina at Greensboro