Function: Under the oversight of the Director of Graduate Enrollment and Marketing, the
Graduate Admissions Recruiter will play a key role in recruiting and enrolling students into the
institution’s graduate programs by development strong relationships with prospective students,
managing the admissions process from inquiry to enrollment and leveraging CRM tools to track
and enhance recruitment activities. In addition, this role also includes administrative
responsibilities such as budget support, event coordination, database research and maintenance,
and representing Gordon College graduate programs at recruiting events, open houses, and
summer residencies.

Essential Responsibilities:

Graduate Recruitment and Enrollment
• Develop and implement strategies to achieve enrollment goals for graduate programs,
maintaining a pipeline of prospective students.
• Proactively engage with students through outreach (phone, email, social media, and inperson events) to convert inquiries into enrolled students.
• Guide applicants through the admissions process, ensuring timely completion of all
required materials and documentation.
• Participate in and represent graduate programs at recruitment events, including open
houses, information sessions, conferences, career fairs, and networking events.
• Coordinate with the Undergraduate Admissions team to align recruitment efforts and
promote graduate programs at undergraduate events.

CRM and Data Management
• Serve as the primary user and administrator of Salesforce for graduate admissions,
ensuring accurate data management and reporting on recruitment efforts.
• Track and analyze enrollment funnel metrics, providing regular reports and insights to the
Director of Graduate Enrollment and Marketing.
• Maintain data integrity in the CRM, ensuring all student interactions and communications
are recorded accurately.
• Use CRM tools to segment student populations, plan outreach campaigns, and assess the
effectiveness of recruitment activities.

Administrative Responsibilities
• Monitor and respond to inquiries from multiple graduate program email inboxes in
a timely and professional manner.
• Manage logistics for graduate program events, including conference registrations,
open houses, and orientations. Provide event materials to Program Directors as
needed.
• Oversee updates to the Academic Catalog in collaboration with the Registrar’s
office to reflect program changes, policy updates, and new initiatives.
• Collaborate with the Graduate Enrollment and Marketing Specialist on website
updates and marketing initiatives
• Work closely with faculty and Program Directors to communicate admissions-related
information and coordinate recruitment efforts.
• Collaborate with the Director of Graduate Enrollment and Marketing on sourcing
initiatives and identifying new recruitment opportunities.

Required Knowledge, Skills and Abilities:

To fully perform the above functions, the incumbent must possess the following knowledge,
skills, and abilities, or demonstrate that the major responsibilities of the job can be accomplished, with or without reasonable accommodation, using some combination of skills and abilities.

1. Ability to relate in a courteous and professional manner to represent the College both internally and externally when interacting with prospective students, faculty, administration, staff, and vendors
2. Desire and ability to quickly learn new technology and programs
3. Strong oral and written communication skills, including the ability to occasionally speak in public
4. High attention to detail
5. Strong time management and organization skills and the ability to meet strict, frequent
deadlines
6. Experience using Salesforce CRM is a plus but not required
7. Strong computer proficiency, including a working knowledge of Microsoft Word/Excel/PowerPoint
8. B.A. in Marketing or related field or related experience

Preferred Qualifications
1. Prior higher education experience
2. Job-related experience in higher education

About Gordon College

Founded in 1889 as a missionary training institute in Boston, Gordon College has emerged as one of the country’s top Christian liberal arts colleges and the only nationally ranked Christian college in New England. One of the nation’s premier Christian colleges, Gordon College better prepares students for a greater purpose by combining exceptional education and innovative opportunities with an informed Christian faith. Gordon College strives to graduate men and women distinguished by intellectual maturity and Christian character, committed to lives of service, and prepared for leadership worldwide. Gordon is strategically located along what has been termed the “I-95 power corridor” as it is only a few hours away from the financial and political capitals of the Western world (New York and Washington, D.C.). Just north of Boston, with its renowned universities and vibrant industries in finance, technology, and health care, Gordon is well positioned to expose students to world-class learning and professional opportunities. Faculty members have ready access to vibrant intellectual and research communities, providing connections that energize their scholarship, teaching, and mentoring.... This facilitates a commitment to lifelong learning among students, and a majority of Gordon graduates earn advance degrees. Gordon’s magnificent campus of 450 wooded acres – just three miles from the Atlantic Ocean – retains a quintessential New England charm. The College’s proximity to the beautiful, historic areas of the North Shore, the woods and beaches of Cape Ann, and the mountains of Vermont and New Hampshire creates rich opportunities for recreation and personal growth. This is a great place to live and work.

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