Title: Vice President of Marketing and Communications
Job Number: 10624
Description:
Key Responsibilities
Brand Strategy: Develop and implement a robust brand strategy that aligns with Bronson’s mission and strategic priorities. Define and refine brand positioning, voice, and identity to resonate across all audiences and channels.
Digital Platforms: Oversee the website, intranet, and social media strategy in collaboration with IT and service leaders, optimizing engagement and usability.
Communication Growth Plans: Partner with stakeholders to design, execute, and evaluate communication strategies that support organizational growth.
Internal and External Communications: Craft compelling communication plans to elevate Bronson’s mission and values. Build strong media relationships and lead crisis communication efforts.
Department Operations: Manage departmental operations, including project workflows, media purchasing, SEO, and reputation management. Develop and manage budgets to achieve strategic goals.
Cross-Functional Collaboration: Work with various departments (e.g., HR, DEI, community engagement) to maintain brand consistency and develop a strong employer brand strategy.
Performance Metrics: Establish and monitor KPIs to evaluate the success of marketing and communication efforts, adjusting strategies as needed.
Requirements:
Qualifications
Education
Bachelor’s Degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field (required).
Master’s Degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field (required).
Experience
Minimum of 10 years of senior leadership experience in marketing and communications, preferably in healthcare or high-performing health systems.
Proven expertise in brand strategy, digital platform management, internal/external communications, media relations, and public relations.
Extensive experience in operational management, including budget oversight and project management within marketing and communications teams.
Strong understanding of healthcare consumer behavior, physician referral patterns, and industry trends.
About Bronson HealthcareBronson Healthcare is a not-for-profit, award-winning health system serving southwest Michigan and northern Indiana. With a legacy of providing exceptional care, Bronson operates a comprehensive network of hospitals, outpatient facilities, and specialized programs designed to improve community health and well-being.Bronson is a recognized leader in clinical excellence, patient satisfaction, and innovation, and its flagship hospital, Bronson Methodist Hospital, has earned accolades such as Magnet recognition and designation as a Level I Trauma Center. Committed to a culture of compassion, inclusion, and continuous improvement, Bronson Healthcare is where people choose to come for care, work, and collaborate.