1. Develops, organizes, and directs a comprehensive, data-driven, and proactive media relations strategy and program that supports the long-term goals of the Office of Public Affairs and Communications and Yale University.
2. Serve as the senior member of the media relations team responsible for managing junior members of the team; helping to motivate the team and help to instill in them best practices and a desire to see Yale excel in media coverage.
3. Play a key role in the university's crisis communications plans and responses
4. Manage a set number of departmental and unit beats and serve as the primary media contact for those beats.
5. Serve as university spokesperson as appropriate.
6. Build and maintain relationships with local, national, and international media outlets as well as individual journalists poised to tell various aspects of Yale's story, individually and through the media-relations team. Facilitate the connection between key Yale faculty and relevant journalists.
7. Create and recommend a strategic media-relations strategy for the university.
8. Prepare media briefings for important interviews, inclusive of issue framing and relevant talking points.
9. Triage the daily influx of media inquiries to Yale.
10. Write distinct media plans for specific programs, projects, or events (e.g., major new appointments, new buildings, programs, partnerships/collaborations).
11. Manage the daily monitoring of key performance indicators bearing on Yale's performance in the media; constantly adjust tactics based on this data.
12. Provide research and analysis of reporter coverage of Yale.
13. Manage the creation and distribution of media clips (frequency and audience to be established by the Associate Vice President).
14. Serve as a senior team member on the media relations team and steps in to manage all media relations employees in the absence of the Associate Vice President to high performance.
15. Perform related duties and responsibilities as assigned.