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Job SummaryThe Assistant Director for Marketing will lead the marketing efforts for Harvard School of Dental Medicine programs and business units with a primary focus on reaching audiences interested in HSDM?s educational programs and clinical care services. In collaboration with key stakeholders, the incumbent will analyze marketing needs and opportunities, and establish marketing and promotional strategies that attract new audiences and interest in programs and services. They will lead the work in setting schoolwide branding standards and style guides to create consistent and effective print and digital marketing materials, ad campaigns, webpages, and multimedia assets. The incumbent will evaluate and employ tools to enhance marketing efforts and customer acquisition and
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