Responsibilities:

Social Media Management:

• Oversee and manage the @golipscomb social media presence across various platforms, including Instagram and TikTok.
• Develop a social media content calendar and create engaging content tailored to each platform's audience.
• Develop strategies to increase Lipscomb University's presence and engagement on TikTok and Instagram.
• Track and analyze social media metrics to assess performance and inform strategy adjustments.
• Lead a team of student workers to assist in content creation and idea generation for social media.
• Provide guidance, feedback, and support to ensure the team meets objectives and maintains a consistent brand voice.

Content Creation and Video Production:

• Capture high-quality video content at various admissions events, such as Lipscomb Fridays, Accepted Student Events, and Summer Scholars.
• Utilize footage to create compelling promotional videos for social media, email campaigns, and other university platforms.

Cross-Department Collaboration:

• Coordinate with the Public Relations office to ensure consistency and alignment with the university's main social media channels.
• Collaborate with University Marketing and the Undergraduate Admissions team to synchronize social media content with digital/print marketing initiatives and important admissions deadlines.

Email Marketing and Written Communication:

• Work closely with the Assistant Director of Enrollment Communication to develop new strategic email communication plans and monthly marketing initiatives.
• Support the Assistant Director of Enrollment Communication on various assignments, including copywriting, content development, graphic design, working with our marketing vendors and auditing communication plans.
• Assist with updating and maintaining the Lipscomb University website and profiles on college search sites as needed.

Preferred Qualifications:

• Proven experience in social media management, content creation and analytics.
• Proficiency in producing and editing video content for mobile platforms.
• Strong writing skills with an eye for detail and creativity.
• Brings creative, innovative ideas to the table.
• Ability to work effectively in a team environment and lead student workers.
• Excellent organizational and communication skills.
• Familiarity with social media trends and platforms, especially TikTok and Instagram.

Requirements:

• Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
• Previous experience with social media content creation, managing content calendars and tracking analytics.

Note: This position offers the opportunity to make a significant impact on Lipscomb University's digital presence and engagement with prospective students, families and the broader community.