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Primary Responsibilities:
·Develops and maintains strategic marketing plan to achieve annual revenue goals with regard to visitor admissions, facility rentals and special event revenue goals, specifically:
Manage implementation of strategic advertising, promotion, public relations and other marketing functions to drive sales and build awareness.
Direct creative strategy and media placement of all advertising and communication campaigns in conjunction with outside advertising and media placement agencies as well as internally driven opportunities.
‘Owns’ organizational website and all SEM/social media, et al communications and tasked with building content that is fresh and timely and refreshed as needed.
Evaluate and analyze web site effectiveness and direct ne
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