Executive Director of Marketing and Communications, Penn Nursing

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title
Executive Director of Marketing and Communications, Penn Nursing

Job Profile Title
Director D, Arts and Media, Communications and Marketing

Job Description Summary
The Executive Director of Marketing, Communications and Events is a dynamic and proven leader who oversees the execution of all marketing, communications and events for Penn Nursing. The position oversees and directs digital and print marketing, media relations, external and internal communications including crisis management, brand management, content strategy development and execution, and events management for the School. The successful candidate will be able to articulate the School's vision for its brand presence in consultation with school leadership, and develop partnerships with various constituents across the University and the School including the Office of the Dean, the Office of Admissions, and Development and Alumni Relations to both market the School's academic offerings, and support the messaging of the School's mission, vision, values and strategic plan. The role oversees and directs the strategy for optimizing the School's website, use of social media and other digital tools. The position oversees the departmental budget and supervises staff of eight including five direct reports and participates in various school and University committees.

Job Description

The Executive Director of Marketing, Communications and Events creates plans, formulates strategies and oversees the execution of all marketing and communications for Penn Nursing. They support the Office of Admissions in the recruitment of prospective students through the development and management of marketing campaigns and corresponding print and digital collateral, and supports Penn Nursing's Development and Alumni Relations needs, including prospect identification, cultivation, solicitation and retention via such vehicles as individual case for support materials, campaign and/or other donor marketing materials.

Working with internal key players, as well as University Communications as needed, the Executive Director supports the School's mission/vision by creating, managing, and elevating Penn Nursing's brand via multi-module vehicles. They are responsible for overseeing and executing strategies for public and media relations, including crisis communications, social media, and optimization of the School website. The Executive Director highlights and illuminates Nursing's strategic objectives and goals to key external audiences, while also supporting the initiation and coordination of internal School communications. Toward this end, they will oversee a school-wide communications committee to spearhead consistent branding and communications practices, including SharePoint, the School's web platform for internal communications. They assign and oversee day-to-day operations of an eight-person marketing and communications team, five of whom are direct reports - one of those whom serves as the Dean's Chief Writer. They are responsible for managing the department budget. Finally, they will sit on committees as necessary, including the Senior Administrative Leadership Team and the commencement planning/implementation team.

The Executive Director is responsible for overseeing the organization's Events team and ensuring the successful planning, execution, and evaluation of a diverse range of events. In this capacity, the Executive Director will provide leadership and guidance to the Events team, ensure proper event planning and execution, ensure vendor relationships are maintained, provide risk management guidance, and participate in the evaluation and reporting of metrics related to events. They assign and oversee day-to-day operations of a two-person Events team, one of whom is their direct report.

The Executive Director reports directly to the Vice Dean of Finance and Administration, and secondarily (dotted-line) to the Vice Dean for Development and Alumni Relations.

Qualifications

• Bachelor's degree required, master's preferred and 10+ years of progressively increasing experience in marketing, communications and events related roles.
  
• Proven experience working collaboratively across various stakeholders in a professional manner with a solutions-based customer service approach.
  
• Demonstrated ability to work in deadline, fast-paced and high-pressure situations.
  
• Exceptional interpersonal, verbal, and written communication skills, and the ability to lead a dynamic team.
  
• A demonstrated commitment and enthusiasm to take on challenging situations in a complex organization; and the ability to identify and execute both process and program improvements.
  
• A commitment to promoting and supporting an environment of diversity and inclusion, and upholding the Penn Nursing Guiding Principles.
  

Job Location - City, State
Philadelphia, Pennsylvania

Department / School
School of Nursing

Pay Range
$90,860.00 - $150,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

Affirmative Action Statement
Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
  
• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
  
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
  
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
  
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
  
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
  
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
  
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
  
• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
  
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
  
• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
  
• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.
  

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay


To apply, visit https://wd1.myworkdaysite.com/en-US/recruiting/upenn/careers-at-penn/job/Claire-M-Fagin-Hall/Executive-Director-of-Marketing-and-Communications--Penn-Nursing_JR00094228







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