Center for Professional Education

University of Tennessee at Chattanooga

The Assistant Director for Marketing is responsible for the strategic implementation of CPE's marketing outreach to promote non-credit programs. In addition, the position will help create the voice and brand awareness needed to generate customer interest. Through copywriting and editing, the position helps unify CPE's external voice.

The Assistant Director will help build and implement multiple channels of communication to create a strong customer pipeline. The position will have strategic oversight of all CPE marketing activities and will provide leadership for the organization through close collaboration with the director to set strategic direction for the organization.

Duties and Responsibilities:

Develop and manage the marketing strategy for the Center for Professional Education and its programs: strategies used will be based on marketing data (insights from Google Analytics and CRM), past campaign performance, best practices, and competitor benchmarking; outline and plan all marketing activities and update plans as needed to meet the participant and revenue goals set by CPE; responsible for determining the best channels for communication through ad placement, email campaigns, social media posts, video, and print collateral; and provide strategic guidance to advance the overall mission of CPE and serve as a strategic member of the organization's leadership team.

Plan, design, develop, and create content to promote CPE's brand, vision, mission, goals, programs, services, and achievements: content creation includes copywriting (and some deign) for emails, landing pages, course information, social media postings, digital advertisements, video, and any additional marketing collateral needed to communicate CPE's brand; and ensure all communication meets the University and CPE's media/communication guidelines and standards.

Compile, analyze, and review data sets to measure performance and marketing campaigns are appropriately focused and meeting established goal: data will be generated from Google Analytics, Google Ads, LinkedIn Insights, Facebook, SiteImprove, and ActiveCampaign; and be familiar with industry benchmarks as well as CPE's internal benchmarks.

Develop marketing budgets with input from director and program coordinators: budgets will be developed on available funds, historical data, and industry trends; and optimize budgets as necessary to achieve goals or minimize risks.

Research and implement new technology and methodologies that can be integrated into existing campaigns or used for new campaigns; and look at how technology can increase customer experience, lead acquisition, and lead conversion.

The ideal candidate will possess the following:

• Knowledge of Google Analytics, SiteImprove, Google Ads, LinkedIn Advertising, and Facebook Ads Manager

• Knowledge of CRMs and how to effectively manage them for customer acquisition and lead conversion

• Ability to build out marketing automations to enhance customer experience

• Ability to write and edit copy for a variety of communication channels (web, email, social media, etc.)

• Ability to develop project plans, scope, quality metrics, goals, and deadlines that support marketing strategy

• Ability to supervise, support, and provide leadership to marketing team members

• Ability to analyze and interpret marketing data for campaign management and adjustments, new campaign development, and future projects

• Ability to develop marketing budgets based on historical data and industry benchmarks

• Ability to follow protocol and standards when developing marketing collateral

Review of applications will begin July 22, 2024 and continue until the position is filled. Applications received by this date will receive priority consideration.

Minimum Qualifications: Bachelor's degree in Marketing, Communications, Public Relations, English, or related disciplines and three to four years experience in developing and managing marketing campaigns, including social media marketing; writing/editing copy for a variety of platforms; and elevating/raising brand awareness, or an equivalent combination of education, training, and experience.

Preferred Qualifications: Master's degree and four or more years experience in developing strategic marketing initiatives, with clearly defined goals and measurable outcomes, managing large-scale campaigns, assigning metrics and assessing campaign performance; knowledge of local and regional economies to assist with developing successful marketing strategies; graphic design experience; and ability to represent the organization to campus and community stakeholders

The University of Tennessee Chattanooga is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution. All qualified applicants will receive equal consideration for employment and will not be discriminated against on the basis of race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or protected veteran status.