1. Provide vision, leadership, and counsel for the unit's communication, marketing, and branding. Lead short- and long-term communication planning for insights into audiences, channels, and culture to elevate awareness and understanding of the school and its faculty and support its mission, goals, and objectives. Ensure that strategic communications emanate from, amplify, and actively assist with implementing the strategic plan.  2. Serve as a member of the Leadership Team, cultivating strong relationships to enhance the communications objectives. Craft and disseminate the narrative and mission to various audiences in collaboration with the Leadership team.  3. Develop and implement a comprehensive media relations plan at the local, national, and global levels and across various platforms.