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Adjunct Instructor, Multiplatform Content Creation I
The M.S. in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern Californias Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course PRSM 520: Multiplatform Content Creation I. This course introduces brand storytelling and the tools used to create content across paid, earned, owned and shared media, with a focus on web-based content. In this course, the Adjunct Lecturer will teach students how to: Assess the building blocks of a brand for the purpose of storytelling. Recommend a brand storytelling technique for a communication challenge, opportunity or project.
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