1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Required Skill/ability 1: Demonstrated knowledge and ability in corporate communications strategies for multiple internal and external audiences. Demonstrated ability with collaboration as it relates to school of medicine and university communications teams and leaders.
Required Skill/ability 2: Demonstrated ability in developing and delivering communications strategies that serve an academic healthcare setting with a focus on clinical research.
Required Skill/ability 3: Demonstrated ability in developing social media strategies to support community-focused communication towards the support of clinical research participant recruitment. Demonstrated ability in developing and deploying innovative or novel communication tactics.
Required Skill/ability 4: Ability to adhere to defined branding guidelines and communications practices to promote our clinical research operations, while aligning to higher level expectations from both the school of medicine and the university.
Required Skill/ability 5: Demonstrated ability in planning, preparing, and disseminating information through internal and external communications channels, including newsletters, articles, intranet stories, media, video, and for internal- and external-facing websites, and media/news outlets.
Preferred Education: Bachelor's degree in English, Journalism, Communications or related field and ten years of experience in public relations or corporate communications in a healthcare or academic healthcare setting.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Communications, Senior Officer
University Job Title: YCCI Senior Communications Officer
Preferred Education, Experience and Skills: Bachelor's degree in English, Journalism, Communications or related field and ten years of experience in public relations or corporate communications in a healthcare or academic healthcare setting.
Bachelor's degree in English, Journalism, Communications or related field and eight years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.