The Communications Manager is responsible for planning, implementing and evaluating the Museum's public relations and marketing efforts, internal and external communications, Museum publications, and initiatives to increase public understanding of and support for the Museum's mission and goals. Primary to this is the development and implementation of a consistent and effective institutional message and image. This position requires a skilled communicator able to work creatively in print and digital media, with the media, as well as with a variety of stakeholder groups. In addition, the position is responsible for proactively developing opportunities for telling the McKissick story via multiple and, preferably, top-tier media channels. This position also manages all on-the-ground visitor logistics. The Communications Manager is responsible for strategic thinking and planning to 1) increase annual visitation from the campus and greater Midlands communities, 2) heighten awareness of the Museum locally, regionally and nationally, 3) establish and increase repeat visitation; and 4) provide exceptional visitor service, by managing ground floor desk staffing, training and evaluation. The Communications manager works in collaboration with administrators, staff, students, and volunteers and reports to the Museum's Executive Director.
Advertised Minimum Qualifications :
Bachelor's degree from an accredited institution of higher education in Communications, Marketing, Public Relations, Journalism or a related field and 2 years of professional experience creating and implementing successful integrated marketing communications plans. Experience providing excellent visitor services and in training and managing student staff/interns and volunteers.
The University of South Carolina is a globally recognized, high-impact research university committed to a superior student experience and dedicated to innovation in learning, research and community engagement. Founded in 1801, the university offers more than 300 degree programs and is a top-tier Carnegie Foundation research institution. More than 50,000 students are enrolled at one of 20 locations throughout the state, including the research campus in Columbia. With 60 nationally ranked academic programs including top-ranked programs in international business, the nation's best honors college and distinguished programs in engineering, law, medicine, public health and the arts, the university is helping to build healthier, more educated communities in South Carolina and around the world.