Job ID: 2023-17390 Type: Full-Time # of Openings: 1 Category: Student Affairs and Services
The John H. Pace Jr. '39 Center for Civic Engagement makes service and civic engagement a central part of the Princeton student experience by developing and supporting students to respond to the needs of the world in responsible ways. The Assistant Director, communications has responsibility for developing and advancing the communications direction and strategies to promote service at Princeton. The Assistant Director has primary responsibility for developing effective messages, products, and resources to execute communications and marketing to increase student involvement in service. Elevating studentsâ™ learning from service through a lens of equity and anti-racism and community partnerships is a priority. The Assistant Director oversees all facets of communications development and production, identifying project goals, resources and creative, multi-dimensional approaches to implementation. The Assistant Director encourages, supports and invites diverse perspectives in a commitment to the Pace Center's values and its vision to have Princeton University students make the world more equitable by respecting differences and creating access and opportunity for all people and communities to thrive. The Assistant Director, communications reports to the Senior Associate Director, operations.
Strategic communications and marketing (50%)
Set a focused direction for communications that aligns around a common vision and is reflective of the Pace Center's strategic plan and values, the Campus Life strategic plan goals, and the strategic priorities of the University.
Develop, execute and communicate a purposeful and clear communications plan reflecting the Pace Center's key messages, themes, topics, audiences, and communications channels.
Engage and inform internal and external audiences around what service is at at Princeton. Promote Pace Center programs, events and activities employing effective and on-trend channels and platforms.
Increase awareness of the impact of service through overt and active storytelling, championing marginalized students and communities and elevating the diverse perspectives, voices and experiences of students and community engaging together in service.
Design and develop standards for communications success by identifying, collecting, analyzing, and reporting on data collected through ongoing evaluation and assessment.
Connect and collaborate with others across campus, in the community and with peers with the objective of promoting the Pace Centerâ™s goals, vision and impact on students and community.
Content production and management (50%)
Create and implement compelling content and digital marketing strategies with a lens of equity, inclusion, accessibility and compliance with University standards and guidelines.
Lead and manage the creative, social media, digital marketing, advertising, public relations, media planning, and brand identity.
Identify and raise awareness of the Pace Center's resources to support service broadly.
Oversee design and production of cross-center communications materials including print and collateral. Curate photographic and story content representing service at Princeton.
Publish a regular report conveying the impact and experience of service at Princeton on the student and the community. Implement a format and schedule for regular donor stewardship.
Advise staff and students, through workshops and other means, on communications channels, tools and other resources to showcase the impact of community relationships and student learning.
Manage the communications budget.
Required Minimum Qualifications:
Bachelor's degree or equivalent
Mimimum of five years of work experience
Strategic and creative thinker and leader who is able to anticipate, challenge, interpret, pivot, align, and learn
Experience developing and implementing creative and measurable communications plans and marketing campaigns
Exceptional writing, presentation and story telling skills
Curiosity to explore communications platforms and strategies
Demonstrated ability to manage and adapt written, electronic, media and mobile communications channels
Experience managing creative resources, including external diverse vendors
Demonstrated success working collaboratively
Demonstrated commitment to champion diverse and marginalized individuals and communities
Ability to act as an inclusive leader, creating environments of involvement, respect, connection, and community
Experience in higher education
Experience in video production with knowledge of trends in video content and technology
Flexibility and willingness to work after business hours - occasional nights and/or weekends - to accommodate community partner and student activities and events
Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. KNOW YOUR RIGHTS
Princeton University is a vibrant community of scholarship and learning that stands in the nation's service and in the service of all nations. Chartered in 1746, Princeton is the fourth-oldest college in the United States. Princeton is an independent, coeducational, nondenominational institution that provides undergraduate and graduate instruction in the humanities, social sciences, natural sciences and engineering.As a world-renowned research university, Princeton seeks to achieve the highest levels of distinction in the discovery and transmission of knowledge and understanding. At the same time, Princeton is distinctive among research universities in its commitment to undergraduate teaching.Today, more than 1,100 faculty members instruct approximately 5,200 undergraduate students and 2,600 graduate students. The University's generous financial aid program ensures that talented students from all economic backgrounds can afford a Princeton education.