Position Description: UCLA Strategic Communications (StratComm) brings UCLA's mission and values to life by inspiring positive action as UCLA's lead storytellers, reflecting the multifaceted diversity of our university and surrounding communities. Demonstrating and reinforcing the university's commitment to equity, diversity and inclusion (EDI) in all creative work is central to StratComm's success. We believe a workplace culture that values EDI practices is essential to building strong teams, which translates to robust ideas, strategies and creative content that resonate with UCLA's diverse audiences.
Reporting to Chief Media and Executive Communications Officer, the Director of UCLA Media leads the strategic development, generation, editing and publication of content that creates interest and excitement about UCLA through two of the university's primary owned media channels ? UCLA Newsroom and UCLA Magazine. These channels promote UCLA research, successes, values and members of our community through impactful and bold storytelling that inspires action.
Under the direction of the Director of UCLA Media, Newsroom has a media-focused and internal communications mission, publishing daily articles, briefs, newsletters, photo and video content developed by StratComm staff and collaborators from around the university. Newsroom also hosts information for journalists covering UCLA and a searchable database of faculty experts utilized by journalists when seeking commentary to assign in external media placements.
UCLA Magazine is primarily geared towards alumni and supporters in the community, publishing staff-driven content in one special print edition each year and three separate digital editions a year.
The Director of UCLA Media is responsible for developing and implementing the overall strategic content vision for UCLA Newsroom and Magazine. Duties include supervision of editorial staff and feature writers; working closely with other leaders in StratComm to conceptualize and develop assignments that allow for pitching external media, optimizing engagement on social media, and supporting the UCLA brand, all while communicating the university's broader mission and values; collaborating with other marketing and communications professionals from schools, institutes and departments across campus to package and promote their content in ways that respect their priorities alongside those of the broader university; using video, brand, experiential and social media partners to maximize impact and enhance storytelling; supervising the editing of various types of content, use of images and the overall appearance of the UCLA Newsroom website and in UCLA Magazine consistent with brand guidelines; tracking assignments and progress of work; ensuring media coverage reports are generated; tracking best practices of peer institutions; and developing recurring features that generate engagement. The incumbent encourages and inspires innovation and experimentation with new and effective ways to reach audiences and members of the media in ways that produce demonstrable results, utilizing key metrics including page views and social media clicks, to guide workflow and strategies. This position also supervises the work of the leader of the UCLA Magazine team, including planning themes, content and production of upcoming issues.
A hybrid working schedule is currently in place for this position. It is possible that this schedule may change in the future, with more days in the office. Working hours may include weekends, evenings and holidays and light travel is required.
Special Instructions: The target salary range for this position is between the posted minimum and $12,083 monthly. Pay at top of pay range is commensurate with prior experience.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the complete University of California nondiscrimination and affirmative action policy, see: UC Nondiscrimination & Affirmative Action Policy, https://policy.ucop.edu/doc/4000376/DiscHarassAffirmAction
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UCLA is known worldwide for the breadth and quality of its academic, research, health care, cultural, continuing education and athletic programs. UCLA offers undergraduate degrees in more than 127 majors and graduate degrees in 198 program areas. UCLA has 11 highly regarded professional schools. Eight are ranked among the nation's top 15 in their field by U.S. News & World Report. UCLA is consistently among the most popular campus in the nation for undergraduate applicants. The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, disability, or protected veteran status. Benefits:UCLA offers a comprehensive benefits package, including an average of three weeks' vacation per year; an average of 12 days per year sick leave; 13 paid holidays per year; health, dental and optical benefits; life insurance; disability insurance; the University of California Retirement Plan with 5 year vesting and various voluntary UC Savings Plans. There are also special programs and privileges available, such as accessibility to cultural and recreational programs, athletic events, and the University Credit Union.