Careers

UNIVERSITY OF MINNESOTA CROOKSTON

POSITION TITLE:  Director of Admissions

DEPARTMENT:  Office of Admissions

The University of Minnesota Crookston, one of five campuses comprising the University of Minnesota system, invites applications for a full-time position as DIRECTOR OF ADMISSIONS.

Position:

The Director of Admissions is responsible for student recruitment planning for both in-person and online programs, outreach activity, office management, and the development and execution of an integrated marketing plan for the college to increase its visibility and prominence. The Director will supervise the admissions team, maintain and improve office systems; address technology needs; establish departmental goals and institutional objectives for quality/customer service; develop and implement, in collaboration with faculty, administration and staff, comprehensive and aggressive recruitment and marketing strategies and activities to achieve the University’s student enrollment and multicultural goals. The plan will enable the college to identify, recruit, select and enroll high school, transfer students, and working professionals, from diverse populations and geographical locations.  

This is a full-time, 12-month renewable contract reporting to the Interim Director for Enrollment Management.  Compensation is commensurate with experience and qualifications with an anticipated salary range is $75,000-$93,000 plus an excellent benefits package.

Responsibilities

Leadership 

• Develop and foster an admissions organization that is collaborative and connected with the other aspects of the university and the community.
• Make decisions that are informed by research, data, and theory and that leverage students’ unique cultures, experiences, and backgrounds as strengths. 
• Exhibit a philosophical approach grounded in the belief that all students can learn and succeed.
• Demonstrate self-awareness of one's own cultural beliefs, perspectives, and privileges as a part of one’s orientation toward leadership.
• Contribute to assessment, accreditation, and other continuous improvement processes.

Admissions

• Develop and implement a comprehensive admissions plan that effectively builds a competitive advantage consistent with UMN Crookston’s mission, academic programs, and unique strengths; 
• Aggressively increase the inquiry pool and recruit prospective students who will succeed at the campus leading to attainment of institutional enrollment goals for both in-person and online populations; 
• Coordinate and refine the use of the student inquiry management system including prospect generation, inquiry, application, evaluation, and notification including international admissions;
• Work to target populations, create market segmentation, student search services, multi-step direct mailings, e-mail, the World Wide Web, telemarketing, financial assistance, and appropriate use of print, electronic, video and other media materials;
• Collaboratively develop and implement an image and identity plan to realize institutional visibility goals that address issues of positioning, organizational branding, strategic communications, public relations planning, message content, story placement, media visibility, constituency building, and outreach through media advertising, public relations, direct mail, publications programs, and web development initiatives
• Ensure an excellent student experience from an individual's first contact with the university through their  initial enrollment; 
• Manage the day-to-day operation of the admissions office (nine staff) including hiring, training, supervising, evaluating, retaining, and serving as a mentor to office staff; 
• Initiate communication and planning with two-year institutions, high schools and other target audiences locally, regionally, and nationally; 
• Coordinate the integration of enrollment management strategies, strategic use of scholarship money, student financial assistance, and retention; 
• Collect and analyze data and prepare reports to include admissions activities, recruitment/enrollment forecasting, and assessment of demographic market forces; 
• Ensure the effective administration of the admissions websites, on-line application, database systems, and statistical and survey tools; and
• Coordinate on- and off-site information sessions and recruiting events, arrange student visiting days and meetings with potential students, college night information sessions, and conference.

Minimum Qualifications

• Bachelor’s degree;
• Four years of experience in admissions and/or recruiting;
• Demonstrated self-awareness, cultural competence, and achievement in working with diverse student populations;
• Knowledge and demonstrated successful use of admissions and marketing strategies and processes including market research, direct mail, telemarketing, recruitment publications, e-recruitment, and financial aid leveraging;
• Exceptional leadership, supervision, analytical, and organizational skills; 
• Exemplary customer service and relationship-building skills; 
• Demonstrated excellence in writing, oral communication and oral presentations; 
• Outstanding and proven ability to organize and follow through on projects;
• Strong interpersonal skills, evidence of the ability to establish rapport easily with a wide variety of people and to project a positive image; 
• Demonstrated capacity for collaboration across departmental lines to create a team-oriented environment with faculty, staff and students; 
• Competency in data analysis and the use of spreadsheet, database, and word processing applications; and 
• Valid driver's license and willingness to travel (requires occasional overnight, evening and week-end work).
• The final job offer is contingent upon a complete background check and receipt of official transcripts.

Preferred Qualifications

• Earned master’s degree; 
• Demonstrated commitment to the land-grant mission of the University of Minnesota Crookston, especially as related to access and student success;
• Experience in personnel supervision and budget management; 
• Knowledge of print, mass media and web/Internet purchasing and placement; 
• Experience developing new markets; 
• Experience using computerized databases, the internet and web-based enrollment strategies; and 
• Five years progressively responsible experience in college admissions, enrollment management, and/or comparable experience, and record of success in sales and marketing.

About University of Minnesota Crookston

The University of Minnesota Crookston (UMN Crookston) is one of five campuses comprising the University of Minnesota system. UMN Crookston is a four-year public university with an enrollment of 1,800 students, approximately half on campus and half in online degrees.  The student body is diverse and comes from over 40 states and over 30 countries. Thirty-four baccalaureate degrees are offered, 15 of which are also offered online.  UMN Crookston proudly carries on a tradition of over a century of educational service to northwestern Minnesota, beginning in 1906 as a regional residential high school, changing to a two-year college in 1966 and to a four-year college in 1993.  UMN Crookston is a small student-centered community of learning and scholars known for providing personal attention to every student.  UMN Crookston makes a commitment to each individual student’s achievements and offers a hands-on approach and experiential learning that put students ahead of the competition. Integral to the university's statewide land-grant mission, UMN Crookston provides applied, career-oriented learning programs including internships and connects its teaching, research, and outreach to local, co...unty, and regional economic development agencies in support of the global economy. UMN Crookston delivers world?class University of Minnesota degrees in an affordable, close?knit campus setting where faculty and staff personally invest in the success of each student. UMN Crookston has been recognized for its quality programs by such organizations as U.S. News & World Report, which ranked the campus as #1 in the category Top Public Regional Colleges–Midwest for 2020.  U.S. News has ranked UMN Crookston among the top four in this category for the past 23 consecutive years.

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