This position directs and produces content for UAB's institutional channels which include official university newsletters, websites, institutional marketing material and social media channels. This position also manages the team that oversees the publicity request process and official UAB events calendar.
The director is responsible for developing and implementing content strategy that increases engagement with both internal and external audiences, including the ability to develop a plan to produce, distribute and measure the impact of key communications, measure and analyze reach, and tailor content to segmented audiences.
This position takes the lead on development of new publicity, as well as data analysis, to determine best practices for content strategy. The position oversees critical internal communications platforms and to supervise the growth of distribution of communications across digital channels. This position reports directly to the AVP for Content Strategy and is expected to work collaboratively with communicators across the enterprise.
Duties and Responsibilities:
Publication management and production - Oversees publicity request process for all university stakeholders. This includes planning, scheduling content and working with internal teams (creative, PR, social).
Manages UAB's employee newsletter (bi-weekly) and student newsletter (weekly).
Oversees messages on UAB main external websites and myUAB (internal employee portal) and UAB events calendar.
Content development - works with marketing, social and PR team to produce content for respective outlets. Contributes and assists with the production of UAB Magazine.
Team management - supervises content team which includes regular meetings and evaluations, providing team growth and support.
Professional development - This position requires staying current on best practices and approaches in the field, and learning about technologies that can improve workflow and increase reach.
Deepen one's understanding of analytics to inform strategy.
Perform other duties as assigned
Salary Range: $81,525 - $90,000
Bachelor's degree in a related field and ten (10) years of related experience required. Work experience may NOT substitute for education requirement.
Excellent writing skills
Experience with mass newsletter and email management tool
Enjoys learning new technologies and strives for efficiencies
Experience with productivity and task management platforms
:Professional & Managerial
:171500000 Digital Strategy
Work Arrangement (final schedule to be determined by the department/hiring manager):Hybrid Eligible
In fall 2018, UAB had a third consecutive year of record-high over all enrollment with 21,923 students, including its largest freshman class ever (2,299), with enrollment growth in every school on campus and in the acclaimed UAB Honors College. The freshman class had an average ACT of 25.2 and GPA of 3.73- both higher than 2017. UAB's students are talented and diverse, with minority students making up 40.5 percent of the freshman class and 39.7 percent of the entire of the student body. Logo Logo UAB is was recently recognized as the Top Young University in the U.S. and 10th globally in the Times Higher Education World University Rankings. UAB research expenditures are at a record high, exceeding $562 million in FY17, and UAB ranks 15th in federal funding nationally among public universities (top 4 percent) and 31st overall (top 5 percent). In National Institutes of Health funding, UAB ranks 8th among public universities (top 2 percent) and 23rd overall (top 4 percent) with more than $244 million. UAB Health system has over one million patient visits annually and is home to Alabama's largest hospital and the 3rd largest public hospital in the U.S. UAB houses the state's only level ...1 adult trauma center and the only National Cancer Institute-designated Comprehensive Cancer Center in Alabama and a five-state region. UAB is the state's largest single-site employer, with more than 23,000 employees, and has an annual economic impact of over $7.15 billion on Alabama.