Specialist, Marketing - Academic Program Marketing - Western Kentucky University
Western Kentucky University
Location: Bowling Green, Kentucky
Internal Number: 166143
Location: Bowling Green, KY Category: Staff Posted On: Mon Aug 14 2023 Job Description:
The Marketing Specialist will create content, graphics, websites, and other marketing materials. This position works as an integral part of the Academic Program Marketing staff and will work with academic programs within Western Kentucky University. This position reports to the Manager, Academic Program Marketing and is responsible for coordinating marketing plans and communicating timelines with academic programs.
Primary Duties and Responsibilities
The following duties are customary for this position but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institution needs.
Coordinates marketing plans and communicates timelines with academic programs.
Develops and implements digital marketing campaigns to incorporate SEO, social media platforms, digital advertising strategies, and video campaigns.
Creates social media graphics, email templates and printed marketing materials.
Works with program coordinators to design and maintain the integrity and content of academic program websites.
Convert program information into readable, easy-to-understand written content.
Communicates with program coordinators regarding project processes to maintain satisfaction.
Creates reporting dashboards and monitors effectiveness of digital marketing efforts.
Bachelor's degree in graphic design, print advertising, advertising, marketing, public relations, web design, business, professional writing, or a related field.
Minimum of one year of experience in a professional team environment (i.e., giving and receiving feedback, working together to accomplish goals, and project collaboration.)
Strong writing and copywriting skills
Proven website design capabilities
Demonstrated expertise in design software
Knowledge in content management systems and basic HTML
Valid driver's license
Salary Range: $39,000 - $42,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Institutional Equity. To request an accommodation, report a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Ms. Ena Demir, Executive Director/Title IX Coordinator via email at firstname.lastname@example.org or by phone at (270) 745-6867. Ms. Demir is also responsible for coordinating the University's response to complaints related to sex and gender harassment. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.