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Details
Posted: 12-Aug-23
Location: Lincoln, Nebraska
Salary: Open
Internal Number: 87499
Requisition Number: F_230136
Department: Office of the Chancellor-50000081
Description of Work:
University Communications (UC) is the central public voice for the University of Nebraska-Lincoln, accountable for communication and marketing strategies that advance the university's goals. UC advises administration and units throughout UNL regarding communication, marketing, and reputation. UC works in collaboration with university leaders to create strategies and tactics to further the university's objectives, using social and digital marketing, message platforms, communication plans, issue and crisis management, and standards that portray the university in accordance with its goals and mission.
As a UNL senior leader and member of the chancellor's senior team, the Chief Communication & Marketing Officer (CCMO) for UNL unites university leaders, campus communicators, and other partners to achieve shared goals. The CCMO leads professionals in strategic marketing, news and issue management, public relations, photography, broadcast services, brand management, digital and social media, and special events. The CCMO is responsible for UC team leadership and development, budget management, and exemplifying the university's character as a servant leader, empowering and enabling people across UNL to participate in creating the university's desired reputation.
Specifically, the CCMO:
As a UNL senior leader and member of the chancellor's senior team, the Chief Communication & Marketing Officer (CCMO) for UNL unites university leaders, campus communicators, and other partners to achieve shared goals. The CCMO leads professionals in strategic marketing, news and issue management, public relations, photography, broadcast services, brand management, digital and social media, and special events. The CCMO is responsible for UC team leadership and development, budget management, and exemplifying the university's character as a servant leader, empowering and enabling people across UNL to participate in creating the university's desired reputation.
Specifically, the CCMO:
- Furthers the goals of the University of Nebraska-Lincoln by leading strategic marketing and communication and by contributing to the direction of UNL, advising on matters that impact reputation.
- Enhances national and international awareness and positive notoriety to continue to build UNL support and enrollment.
- Creates understanding of and appreciation for reputation building strategies and initiatives, aligning UNL leadership, marketers, and communicators in unified and powerful messaging and reputation building initiatives.
- Partners with senior administration and Admissions on the development of marketing and recruitment materials as well as national recruitment campaigns.
- Leads the university's social media platforms.
- Develops and executes strategic communication and marketing plans, with staff accountable for public relations, printed and electronic publications such as newsletters, news releases, email announcements, videos, and other multimedia to highlight faculty, staff, student, and university accomplishments.
- Leads brand development and standards for the University of Nebraska-Lincoln. Works with Athletics Marketing to appropriately protect licensed assets of the university.
- Creates connections across the University of Nebraska system to ensure cohesion of brand expression and collaboration on messaging.
- Works with Nebraska Athletics to promote university academic content through athletic communications channels including athletics programs and HuskerVision spots.
- Collaborates with counterparts and leaders within the Big Ten to leverage inclusion, best practices, and reputation, including working with the Big Ten Network to produce and place programming and spots to represent UNL academics.
- Leads and unites all aspects of UNL communication and marketing, requiring close collaboration with NU Central Administration, Alumni Association, and the University Foundation on brand initiatives and message alignment.
- Maintains and coordinates crisis and emergency communication protocols and readiness.
- Promotes and maintains a culture of inclusion, openness, and progressive accomplishment.
As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://www.unl.edu/equity/notice-nondiscrimination.
Minimum Required Qualifications:
- Master's degree in a communications related field.
- At least five (5) years of experience serving as a Chief Communications Officer on a university campus.
Preferred Qualifications:
- Ph.D. or other terminal degree in communications or a related field.
- At least eight (8) years of experience as a Chief Communications Officer with three (3) or more years of that experience at an R1 institution.
Job Type: Full-Time
About University of Nebraska Lincoln
With over 25,000 students, the University of Nebraska-Lincoln is a diverse educational insitution with international stature. The intellectual center for the state of Nebraska and beyond, we are a land-grant, top tier national research-extensive insitution. Part of the Big Ten conference, Big Ten Academic Alliance, our mission includes growing relationships and resources that enable the University of Nebraska to change lives.
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