In collaboration with Program colleagues, sets, monitors, and assesses the fiscal and academic year marketing/advertising strategy for the Online and In-Person programs.
Serves as a primary point-person with advertising partners/vendors for strategy alignment.
Seeks input from Division and/or Department colleagues as needed.
Maintains the marketing/advertising budget.
Develops plans to increase brand awareness relative to target prospective student populations.
Contributes to conversations about prospect cultivation and enrollment yield strategy; new markets and/or product lines.
Completes and presents periodic competitor reports to internal staff/faculty on relevant topics.
Analyzes prospective and current student data to identify program â˜personasâ™ and work closely with Enrollment Management to develop strategies to reach and engage prospective students.
Creates and maintains a marketing/advertising calendar.
Creative Content Production, Communications
Designs and produces ads for social media platforms (e.g., LinkedIn, Instagram, YouTube, Reddit, other novel platforms as identified).
Plans and executes a series of short videos to highlight faculty courses (with an existing external film partner).
Coordinates other ad-hoc video needs on a rolling basis.
Manages and/or co-designs all branded product orders/shipments.
Writes or edits and identifies digital assets for news stories about the program (for publication on the Program/Department/Division websites).
Applies knowledge and experience to assist with internal and external communications initiatives.
Collaborates with alumni relations/development as needed to provide content for fundraising and/or alumni relations initiatives.
Researches and/or manages vendor/partner relationships as needed.
Ensures all online and website content is up to date and functional.
Collaborates with the third party as needed for special requests/updates to the website.
Leads a website redesign within the next 1-2 years.
Monitors SEO periodically.
Coordinates with Division and Program Enrollment Management staff to ensure integration of Slate RFI/RMI forms.
Monitors web analytics to optimize site user experience and drive traffic, engagement, and conversions; using Google Analytics 4, determines, tracks, analyzes, and reports on key website metrics, making content and information architecture recommendations based on findings.
Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.
May participate in developing new products, services, and/or determining new markets. Acts as a resource for and trains lower-level marketing staff. May attend trade shows as needed.
Performs other related work as needed.
Experience:Â Â Â Â Â Â Â
Experience gathering qualitative and quantitative data and applying it to drive effective recommendations and decision making.
Social media platforms.
Experience working within an established brand environment, but driving a newer brand.
Experience driving digital marketing campaigns.
Experience working with a revenue generating college or university unit (or equivalent).
Technical Skills or Knowledge:
Proficiency in office software such as Microsoft Office, Google Docs, Box, etc.
Proficiency in Mac and PC environments.
Proficiency in Word, Excel, Outlook, and online organizational tools.
Proficiency with design tools such as Canva and Adobe and InDesign software platform.
Proficiency in CRM environments such as Slate, Mailchimp.
Prior experience marketing/advertising to a global customer base.
Outstanding interpersonal and collaboration skills including the ability to resolve problems with a high degree of discretion, diplomacy, and tact.
Outstanding written and verbal communication skills, including the ability to clearly communicate to a diverse audience including students, faculty, and staff.
Interest in emerging digital marketing strategies and platforms.
Ability to coordinate with many partner offices simultaneously to innovatively problem solve on behalf of students and staff.
Superior organizational skills and constant attention to detail.
Ability to work independently with guidance in only the most complex situations.
Commitment to excellent customer service, including tact, discretion, and proper judgement as necessary.
This position is eligible for a hybrid work schedule.
This position requires limited work on evenings and weekends.
Cover Letter (required)
Two References (required)
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