Pittsburgh, Pennsylvania
Los Angeles, California
D.C.
Los Angeles, California
Seaside, California
Posted: 04-Aug-23
Location: Pittsburgh, Pennsylvania
Employment Type:
Organization Type:
Salary: $38,000-40,000
Benefits: Generous benefits include paid time off including holidays and vacation, retirement match, and tuition remission for employee and dependents. Details at www.duq.edu/benefits
Location: Marketing and Communications/Human Resources
Position Status: Full-time
Hours: Varied
Position Number: 000564/30-383
FLSA Status: non-exempt
POSITION SUMMARY:
This digital advertising specialist position is a position apart of our Minority Development Internship Program. This program is focused on lifting up those from historically underrepresented groups. This position is a yearlong with potential to renew up to two years. The goal of this program is to provide the incumbent with the skills and resources to move into a full-time position at Duquesne University.
Under the guidance of the Director of Advertising, collaborate with the Division of Marketing & Communications (DMC) marketing managers and coordinate efforts with third party advertising agencies to assist in the creation of effective outreach campaigns. The ideal candidate will work alongside the Director of Advertising to help develop strategic advertising campaigns that drive an increase in brand awareness and enhance prospective student interest in the University.
DUTIES AND RESPONSIBILITIES:
In consultation with the Director of Advertising, develop, implement, and track digital advertising campaigns.
Collaborates with internal teams and campus partners (e.g. DMC marketing managers and school marketing liaisons) to develop and monitor strategic marketing & advertising initiatives.
Assists the Director of Advertising in analyzing and reporting on the performance and efficiency of campaigns to guide optimization. Experience in Google Universal Analytics, advertising dashboards and/or Tableau preferred.
Reviews and assists with updating main website/landing pages within content management system (CMS). Willingness to learn new CMS & participate in GA4 trainings as needed.
Supports keyword and market research and analyze trends to identify new marketing opportunities.
In consultation with the Director of Advertising, work with design team in the creation of digital ads, including banner and display advertisements ensuring brand guidelines are met.
Coordinates with external agencies and vendors to assist in the execution of advertising plans.
Completes other duties as assigned.
REQUIREMENTS:
Minimum qualifications:
Bachelor’s degree in a related field from an accredited institution.
Alternately, the successful candidate may possess any equivalent combination of experience and training, which provides the knowledge, skills and abilities required to perform the essential job functions. This includes, but is not limited to, the following:
General knowledge and use of various marketing and analytics tools such as Google Ads, Google Analytics, and content management systems.
Solid analytical skills and interest in data analysis.
Strong written and verbal communication skills.
Skilled in writing and editing content with an attention to detail.
Strong prioritization, organization, and project management skills.
Commitment to the University’s values of diversity, equity and inclusion, and recognition of the importance of treating each individual with dignity and respect consistent with the University’s Mission. Demonstrated experience with, and understanding of, the broad diversity of the University community (students, faculty, staff and others).
Ability to establish and maintain effective working relationships with the University Community.
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University. The mission is implemented through a commitment to academic excellence, a spirit of service, moral and spiritual values, sensitivity to world concerns, and an ecumenical campus community.
APPLICATION INSTRUCTIONS:
Applicants are asked to submit a cover letter, resume, and contact information for three professional references.
Catholic in its mission and ecumenical in spirit, Duquesne University values equality of opportunity as an educational institution and as an employer. We aspire to attract and sustain a diverse faculty and staff that reflects contemporary society, serves our academic goals and enriches our campus community. We particularly encourage applications from members of underrepresented groups and support dual-career couples through our charter membership in this region's HERC (http://www.hercjobs.org/oh-western-pa-wv/).
We invite applicants for this position to learn more about our university and its Spiritan heritage by visiting http://www.duq.edu/about/mission-and-identity/mission-statement. Those invited to campus for an interview may be asked about ways in which they see their talents contributing to the continued growth of our community and furthering its mission.
Duquesne University was founded in 1878 by its sponsoring religious community, the Congregation of the Holy Spirit. Duquesne University is Catholic in mission and ecumenical in spirit. Motivated by its Catholic identity, Duquesne values equality of opportunity both as an educational institution and as an employer.
