Associate Director, Social Media, Advancement Communications - University Advancement
Washington University in St. Louis
Location: Clayton, Missouri
Internal Number: JR76145
The University Advancement team at Washington University in St. Louis is seeking an experienced, creative, innovative, and analytical individual to join Advancement Communicationsâ™ digital strategy team as associate director, alumni social media. The Advancement Communications team strives to inspire lifelong engagement and philanthropy through strategic, creative communications in collaboration with advancement and university partners.
Our social media channels exist to engage alumni, promote events and opportunities, and encourage participation in university giving days. WashU alumni are passionate about their alma mater, but they arenâ™t always aware of the many opportunities to stay engaged. Our goal is to connect with them and serve as a reliable source of helpful information, university and alumni news, nostalgic content, and a place to connect with other alumni who love WashU.
This new position will report to the director of digital strategy and collaborate across UA teams to develop and execute a comprehensive social media strategy that engages our existing audiences and attracts new followers. This person will create and curate compelling and relevant content for our three primary channels (Facebook, Instagram, and Twitter) and our LinkedIn alumni group and oversee the WashU Alumni YouTube channel.
Primary Duties & Responsibilities
Day-to-day activities related to maintaining and growing audiences on primary WashU alumni channels (Facebook, Instagram, and Twitter). Develop, schedule, and post original content tailored to audience and channel; design and produce custom graphics and text that align with WashUâ™s brand and target audiences; respond to comments and messages and uphold house rules and best practices for all accounts.
Develop, implement, and maintain foundational social media strategy that aligns with University Advancement goals; collaborate with UA colleagues and university partners in support of strategy; regularly share content calendar and campaign results with UA staff.
Track, analyze, and monitor performance of organic and paid content and for all alumni social accounts and report regularly to senior leadership.
Monitor social media trends and successful campaigns of our peer institutions; attend conferences, workshops, and trainings to gain additional expertise; represent UAâ™s social media efforts at the university level and work with social media and communications teams throughout the university to promote major events and facilitate cross promotion of content.
Develop and manage social ad campaigns that support UAâ™s fundraising and engagement goals. Work with partners in UA to create a budget and monitor ad effectiveness to make the best use of funds. Â
Perform other duties as assigned.
Three â“ five yearsâ™ experience with social media management in higher education or similar non-profit organization.
Three yearsâ™ experience in social media management, including with Meta Business Suite, Meta Ads Manager, and Twitter Ads Manager.
Experience creating and maintaining a comprehensive social media strategy and content calendar.
Excellent photography skills.
Experience with Adobe Creative Suite.
Experience with social media management tools (Hootsuite, Sprout Social, Buffer, etc.) and analytics platforms.
Experience with video editing software.
Excellent written and verbal communication skills, with a keen eye for detail.
Mastery of best practices of writing for the web or social media platforms
Demonstrated planning and time-management skills.
Strong project management skills and ability to manage multiple tasks simultaneously.
Strong understanding of the importance of a cohesive and consistent visual brand identity.
Ability to organize multiple layers of content and maintain consistency in voice, key messaging and site architecture; ability to engage in an iterative writing process, negotiate input and incorporate revisions from multiple subject matter experts.
Experience with search engine optimization and search engine marketing practices.
Strong desire to develop new knowledge and stay abreast of new social/digital trends.
Excellent interpersonal skills and the ability to collaborate with university colleagues at every level and interact with students, alumni, event attendees, etc. expressed on social media.
Bachelorâ™s degree in English, Journalism, Communications or Marketing.
At least five years of professional experience with writing, editing and optimizing content for digital communications.
A strong portfolio that demonstrates knowledge in writing and organizing content for the web.
$57,300.00 - $97,700.00 / AnnuallyThe salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
If you are unable to use our online application system and would like an accommodation, please emailÂ CandidateQuestions@wustl.eduÂ or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? Weâ™ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the Universityâ™s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â“ fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.
Washington University in St. Louis, a medium-sized, independent university, is dedicated to challenging its faculty and students alike to seek new knowledge and greater understanding of an ever-changing, multicultural world. The University offers more than 90 programs and almost 1,500 courses leading to bachelor's, master's and doctoral degrees in a broad spectrum of traditional and interdisciplinary fields, with additional opportunities for minor concentrations and individualized programs. The faculty is composed of scholars, scientists, artists and members of the learned professions. They serve society by teaching; by adding to the store of human art, creativity, understanding, and wisdom; and by providing direct services, such as health care.