Reporting to the Assistant Director of Digital Marketing and Communications for the Peabody Institute, we are seeking a Advertising Manager-Peabody who willplan and implement the annual marketing and advertising plans for Conservatory admissions, Preparatory enrollment, and concerts and special events. This position works closely with other members of the Marketing and Communications team as well as faculty and staff colleagues/clients and third-party vendors to ensure appropriate promotion of Peabody's programs and events across local and national print media and broadcast outlets, as well as on digital platforms including social media. They manage the related budgets, contracts, and invoices and provide general communications and administrative support for the department.
The Peabody Institute of the Johns Hopkins University advances a dynamic, 21st-century model of performing arts training in pursuit of its mission: to elevate the human experience through leadership at the intersection of art and education. Through its Conservatory for undergraduate and graduate studies and the Preparatory, Baltimore's largest community performing arts school, Peabody empowers musicians and dancers from diverse backgrounds to create and perform at the highest level.
Specific Duties & Responsibilities
Develop an annual advertising plan ($200,000+), to include print, broadcast, and online advertising and event-based promotions and sponsorships to support Conservatory recruitment, Preparatory enrollment, and concert promotion including new and specialty programs and markets. Manage implementation of plan and place traditional/third-party media buys to ensure adherence to both budget and deadlines. Adapt plans as needed throughout the year to support changing priorities and take advantage of new opportunities.
Pro-actively solicit information about performances, course descriptions, schedules, policies, and procedures as needed to meet deadlines and ensure accuracy of materials.
Partner with colleagues to ideate and craft marketing content for digital media, print advertising, partnerships, and print collateral. Write copy and work closely with Sr. Graphic Designer to create artwork for ads.
Identify appropriate vendors for media buying and manage relationships. Negotiate advertising contracts and promotional opportunities and manage procurement process in conjunction with Johns Hopkins Shared Services and the business office.
Manage advertising, printing, and supply invoices from vendors, ensure accuracy, and submit for timely payments. Coordinate independent contractor agreements as needed. Procure office supplies and communications equipment for team.
Establish and maintain partnerships with local arts organizations and media companies and identify opportunities for cross-promotion or sponsorship.
Produce reports detailing outcomes (budgeted/planned vs. actual) and providing trend analysis.
As a member of the Marketing and Communications team, participate in content strategy planning for social and advertising campaigns, generate story ideas for print and digital platforms, proofread materials for print and online publication, and handle other general communications and administrative duties as assigned.
Special Knowledge, Skills & Abilities
Excellent written and oral communication and interpersonal skills and a demonstrated ability to communicate effectively with a wide range of constituents.
Ability to manage budgets and complex schedules with excellent attention to detail.
Ability to organize workflow, prioritize and manage multiple projects with minimal direction, work collaboratively to meet deadlines, think critically, and exercise good judgment.
Bachelor's Degree in related field.
Two years relevant experience in communications and marketing, administrative support, or related fields.
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Experience in arts and/or education setting.
Interest in/knowledge or appreciation of classical music, jazz, dance, and the performing arts.
Experience using WordPress, Adobe InDesign, OneDrive, Meta Business Suite, Google Ads, and project management systems.
Classified Title: Communications Specialist Working Title: Advertising Manager - Peabody Role/Level/Range: ATP/03/PB Starting Salary Range: Min $44,850 - Max $78,360 Annually ($54,590 budgeted; Commensurate with experience0 Employee group: Full Time Schedule: 37.5 hours per week Exempt Status: Exempt Location: Hybrid/Peabody Institute Department name: Communications and Web Services Personnel area: Peabody
Total Rewards The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.